Sr. Manager of Social Media & Digital Content Strategy

Who We Are

2K publishes some of the most recognized video game franchises in the world including Borderlands BioShock NBA 2K WWE 2K PGA TOUR 2K XCOM and Sid Meiers Civilization. Our marketing teams work in close partnership across regions and functions to deliver high-quality player-focused campaigns that support our business goals.

Position Summary

The Sr. Manager of Social Media & Digital Content is responsible for defining and executing the operational strategy for NBA 2Ks social channels. This role translates high-level marketing objectives into actionable channel strategies content plans and measurable KPIs. Leading a team of managers and specialists the Sr. Manager ensures all owned assets meet brand standards and best-known methods (BKMs) while providing deep audience insights to inform broader marketing and creative decisions.

Primary Responsibilities

• Channel Strategy: Define and document comprehensive social media strategies and objectives aligned with the overarching brand vision.
• Performance Management: Set social-specific KPIs and develop monthly reports and post-mortems to track growth engagement and ROI.
• Content Planning: Define content plans and objectives ensuring a consistent and high-quality output across all owned platforms.
• Insight Generation: Provide actionable audience and channel insights to the broader marketing team to optimize messaging and reach.
• Quality Control: Review and approve all owned social assets ensuring strict adherence to 2Ks BKMs brand safety guidelines and strategic goals.
• Integrated Execution: Develop integrated social rollout plans and Run of Show documents in close partnership with Community and Influencer workstreams.
• Team Leadership: Manage and mentor a team of 25 direct reports overseeing their daily workflows and professional development.
• Operational Efficiency: Identify and implement process improvements within the social team to streamline asset creation and deployment.

Core Competencies

• Marketing Strategy: Define and own social marketing strategies to enable creative and production partners to execute against and bring to life
• Operational Excellence: Ability to manage complex workflows and ensure high-volume output without sacrificing quality.
• Data-Driven Decision Making: Proficiency in analyzing social metrics to pivot strategies and improve channel performance.
• Cross-Functional Collaboration: Strong ability to partner with Brand Product Community Influencer Creative and Production teams to ensure a unified social presence.
• Team Management: Skilled in directing the work of others providing clear feedback and fostering a collaborative team environment.
• Technical Proficiency: Deep knowledge of social media platform algorithms publishing tools and emerging digital trends.

Required Qualifications Knowledge and Job-Related Skills

• Significant experience in social media management digital marketing or content strategy.
• Prior experience in a management or supervisory role (Direct reports: 25).
• Expert-level understanding of social media platforms (Twitter/X TikTok Instagram YouTube etc.) and their respective audiences.
• Proven ability to create detailed execution plans and Run of Shows for major product beats or launches.
• Strong analytical skills with the ability to translate raw data into executive-level summaries.

Preferred Qualifications

• Experience in the gaming sports or entertainment industry.
• Proficiency with social listening and analytics tools (e.g. Sprinklr Meltwater or similar).

The pay range for this position in California at the start of employment is expected to be between $150400 and $222580 per Year. However base pay offered is based on market location and may vary further depending on individualized factors for job candidates such as job-related knowledge skills experience and other objective business considerations. Subject to those same considerations the total compensation package for employees in regular roles may also include other elements including a bonus and/or equity awards in addition to a full range of medical financial and/or other benefits provided that temporary or intern roles will not be eligible for many of these payments or benefits. Details of participation in compensation and benefit plans (if applicable) will be provided if an employee receives an offer of hired employee will be in an at-will position and the company reserves the right to modify base salary (as well as any other discretionary payment or compensation or benefit program) at any time including for reasons related to individual performance company or individual department/team performance and market factors.

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