Marketing Lead Activation Specialist

Are you passionate about bringing your marketing lead activation operations communications and project management experience to a world-class company that is market-leading in both content and technology If yes we are looking for you.

Join our team! TheMarketing Operations Specialistwill coordinate communications campaigns automations and system-integration projects that support business development representatives online chat agents and commercial teams acrossLatin America. This role helps enhance the customer experience increase engagement improve operational efficiency and drive business growth.

About the Role

In this opportunity as a Marketing Lead Activation Specialist you will:

• Manage the BDR campaign calendar and support inbound and outbound marketing activities across LATAM markets.
• Write professional personalized emails scripts sequences and customer-facing communications in English and Portuguese to support campaign BDR and lead activation efforts.
• Own and execute lead activation programs that move prospects from initial engagement to qualified sales follow-up across inbound outbound event webinar content chat and AI-agent-driven lead sources.
• Partner with marketing sales BDR operations and regional stakeholders to ensure leads are properly segmented prioritized scored routed nurtured sequenced and followed up on.
• Build deploy and optimize activation workflows and marketing automation programs across platforms such as Salesforce Outreach Eloqua chat CRM and other third-party systems.
• Manage AI agent lead activation programs including reviewing triaging routing sequencing and monitoring AI-agent-generated or AI-agent-supported leads to improve qualification conversion and pipeline contribution.
• Project manage cross-functional system integrations and operational initiatives including timelines requirements testing stakeholder updates vendor coordination launch readiness documentation and change management.
• Analyze program sequence lead activation AI-agent and campaign performance including response rates follow-up speed conversion rates pipeline influence ROI and data quality and recommend improvements to messaging workflows routing logic and handoff points.

About You

Youre a fit for the role ofMarketing Lead Activation Specialist if your background includes:

• Bachelors degree in Marketing Communications Public Relations Business Technology or a relevant field.
• 2 years of experience writing professional communications including emails scripts campaign messaging and customer-facing content with excellent verbal and written communication skills in English and Portuguese.
• Experience supporting LATAM markets or working with regional stakeholders across Latin America including marketing sales BDR operations or customer engagement teams.
• Proven experience supporting successful marketing campaigns demand generation programs lead activation initiatives or customer engagement communications.
• 2 years of experience with CRM marketing automation sales engagement or related platforms such as Salesforce Outreach Eloqua or similar tools.
• Experience coordinating cross-functional projects system integrations workflow implementations platform updates or marketing operations initiatives including requirements gathering timeline management stakeholder coordination testing and launch support.
• Strong problem-solving skills with the ability to troubleshoot process data workflow and system issues while managing competing priorities in a fast-paced environment.
• Self-starter who is detail-oriented highly organized proficient in Microsoft Office and able to work effectively with vendors third-party platforms internal technology teams and regional stakeholders.

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Whats in it For You

• Hybrid Work Model: Weve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.

• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities whether caring for family giving back to the community or finding time to refresh and reset. This builds upon our flexible work arrangements including work from anywhere for up to 8 weeks per year empowering employees to achieve a better work-life balance.

• Career Development and Growth: By fostering a culture of continuous learning and skill development we prepare our talent to tackle tomorrows challenges and deliver real-world solutions. Our Grow My Way programming and skills-first approach ensures you have the tools and knowledge to grow lead and thrive in an AI-enabled future.

• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation two company-wide Mental Health Days off access to the Headspace app retirement savings tuition reimbursement employee incentive programs and resources for mental physical and financial wellbeing.

• Culture: Globally recognized award-winning reputation for inclusion and belonging flexibility work-life balance and more. We live by our values: Obsess over our Customers Compete to Win Challenge (Y)our Thinking Act Fast / Learn Fast and Stronger Together.

• Social Impact: Make an impact in your community with our Social Impact Institute. We offer employees two paid volunteer days off annually and opportunities to get involved with pro-bono consulting projects and Environmental Social and Governance (ESG) initiatives.

• Making a Real-World Impact:We are one of the few companies globally that helps its customers pursue justice truth and transparency. Together with the professionals and institutions we serve we help uphold the rule of law turn the wheels of commerce catch bad actors report the facts and provide trusted unbiased information to people all over the world.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal tax accounting compliance government and media. Our products combine highly specialized software and insights to empower professionals with the data intelligence and solutions needed to make informed decisions and to help institutions in their pursuit of justice truth and transparency. Reuters part of Thomson Reuters is a world leading provider of trusted journalism and news.

We are powered by the talents of 26000 employees across more than 70 countries where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity accuracy fairness and transparency are under attack we consider it our duty to pursue them. Sound exciting Join us and help shape the industries that move society forward.

As a global business we rely on the unique backgrounds perspectives and experiences of all employees to deliver on our business goals. To ensure we can do that we seek talented qualified employees in all our operations around the world regardless of race color sex/gender including pregnancy gender identity and expression national origin religion sexual orientation disability age marital status citizen status veteran status or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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