Growth Marketing Engineer

Turn is a venture-backed B2B software company built for the realities of high-volume hiring. Our platform runs pre-employment background checks and continuous monitoring and integrates directly into the systems employers already hire with so teams in hospitality staffing construction healthcare and real estate can screen candidates fast without giving up compliance. Were a small fully remote team that moves quickly and ships real things.

Were looking for a hands-on Growth Marketing Engineer to own our full-funnel demand engine and turn the traffic and buying signals we already generate into qualified demos and pipeline.

Youll sit at the intersection of performance marketing marketing operations conversion optimization and analytics building and running the systems that move a prospect from first touch to booked meeting. This is a builders role: youll spend your days in the ad platforms the CRM the analytics tools and the page builder shipping changes and measuring their impact on qualified-demo volume and pipeline.

• Paid acquisition: Plan launch and optimize paid campaigns (Google Ads Performance Max and Search LinkedIn) architecting campaign structure audience targeting and conversion-event mapping so spend optimizes toward booked demos and pipeline rather than clicks with clean server-imported conversion tracking (enhanced/offline conversions from the CRM).
• Conversion rate optimization: Build and A/B test dedicated demo landing pages landing pages forms and CTAs that turn visitors into meetings including persona-aware routing (buyer vs. candidate vs. partner) across the site and own the on-site demo path.
• Marketing operations & RevOps: Own the full lead lifecycle and the automation behind it CRM workflows lifecycle-stage instrumentation lead scoring and routing and the visitor-signal-to-outbound engine across HubSpot Amplemarket RB2B Duo and Zapier. Build and scale the loop that turns identified in-market website visitors into timely signal-based 1:1 outreach.
• Email deliverability & infrastructure: Own outbound sending infrastructure mailbox and domain strategy warm-up and rotation pre-send verification and deliverability health so outreach lands in the inbox and protects the primary domains reputation.
• Analytics & reporting: Build and own the measurement layer end to end define the key conversion events GA4 UTM governance conversion validation and build the dashboards that tie marketing activity to pipeline and revenue (Mode).
• Conversion copywriting: Write the ad landing-page and signal-based outbound copy that drives response.

• Hands-on experience across growth marketing demand generation marketing operations or revenue operations ideally in B2B SaaS. Youre a builder who works inside the tools not only a strategist.
• Real performance-marketing experience especially Google Ads (including Performance Max and Search campaign structure) with a habit of optimizing toward CAC and pipeline instead of vanity metrics.
• Fluency with a modern marketing / CRM automation stack (we use HubSpot Amplemarket RB2B Intercom Zapier and Calendly; comparable tools like Salesforce Marketo or Make are fine).
• Analytics chops: GA4 disciplined UTM and conversion tracking and enough SQL / BI to build your own dashboards (we use Mode; Looker Amplitude or similar is fine).
• CRO instincts and conversion copywriting ability.
• A data-driven experimental self-directed way of working you read the funnel ship the fix and measure the result.
• Bilingual Spanish/English with fluent written English.

This is our ideal profile not a checklist. If you can do the work wed love to hear from you regardless of years or title.

• Growth in qualified demos and marketing-sourced pipeline at flat or lower cost per acquisition.
• Higher conversion rates across the funnel from visitor to demo to booked meeting.
• A larger share of best-fit (ICP) traffic reached and converted.
• Strong outbound deliverability and healthy sending infrastructure across all domains.
• A reliable weekly reporting cadence that ties marketing activity to pipeline.

• Experience in HR tech workforce background screening or compliance-adjacent categories.
• Account-based marketing (ABM) and audience segmentation.
• Server-side enhanced or offline conversion tracking (e.g. CAPI).
• Outbound email deliverability at scale multi-domain/mailbox management warm-up and inbox placement.
• Technical SEO and simple creative for ads and social.

• Competitive salary (base range shared early in the process)
• Major medical health insurance
• Paid time off
• Remote work with occasional in-office training and in-person meetings