SEO Executive

Were on the lookout for individuals who are passionate about fashion think outside the box and have an eye for innovation.

Unleash your potential with us and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.

We are seeking a meticulous high-impact SEO Executive to drive our global organic growth from our Singapore HQ. Reporting directly to the SEO Manager you will serve as the final eye for content quality and technical site health as we scale our SEO content efforts.

Responsibilities:

Content Strategy & Execution

• Define Content Requirements: Conduct regular in-depth topic research to generate new content ideas and develop detailed strategic content briefs for the Copywriting Team
• Final Content Quality Assurance: Serve as the final approver for content publishing. Ensure the content meets all strategic SEO brief requirements verify all formatting and image optimisation is complete and work with the Front-End Developers to publish
• Identify Content Gaps: Perform competitive analysis and site audits to identify and prioritise content deficiencies for development

Maintenance & Optimisation

• Ensure Content Health: Perform ongoing content maintenance including link checking scheduling content refreshes and managing schema
• Implement SEO Best Practices: Act as the final quality check ensuring all published content adheres to rigorous on-page best practices and using correct translations
• Optimise Site Architecture: Recommend changes to the websites linking structure and page organisation to improve SEO positioning

Audit & Technical Support

• Perform Systematic Audits: Audit on-page SEO issues and propose data-backed best-practice solutions
• Monitor Site Health: Review and analyse weekly crawl data and site performance reports for operational site health
• Support Technical SEO: Collaborate with IT and development teams to ensure SEO best practices are correctly implemented on new code

Requirements:

• At least 1 year of experience in content marketing content growth or SEO
• SEO Fundamentals: Strong grasp of on-page SEO including keyword intent mapping header hierarchies and meta-data optimisation
• Proficiency in using Google Search Console to monitor site health and Google Analytics (GA4) to track organic traffic performance
• Familiarity with industry-standard tools such as Semrush or Screaming Frog for basic site audits and competitor analysis
• Experience using LLMs (like ChatGPT or Gemini) to assist in content ideation brief generation or basic data sorting
• Meticulous Attention to Detail: A final-eye mentality to catch formatting inconsistencies or technical errors before content goes live
• Data-Driven Curiosity: A natural inclination to look beyond the surface of a report to find the why behind traffic fluctuations
• Collaborative Communicator: Ability to translate SEO requirements into actionable feedback for copywriters and technical tickets for developers
• Organisational Agility: Capable of managing multiple content refreshes and audits simultaneously while meeting publishing deadlines

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