Marketing Campaign Manager

Campaign Ownership & Demand Creation 

• Own and execute NxB-led marketing campaigns that position Nexus Black as the leading industrial AI provider built for the people who keep the world running. 

• Translate product launches customer proof points and NxBs market narrative into clear executable GTM campaigns across Resolve field service and maintenance Comply compliance and Flow manufacturing. 

• Drive inbound and net-new demand in both a standalone capacity and in collaboration with central IFS demand digital and regional marketing teams.  

• Prioritize campaign development based on pipeline gaps regional targets industry focus areas energy utilities aerospace manufacturing asset-intensive industries and product milestones. 

• Flex from creative concept development to email and landing page marketing copy A/B test and measurement and analytics reporting.  

• Prepare campaign overview decks and consistently report on results to leadership. 

AI-First Marketing Infrastructure 

• Partner with the Head of Marketing to architect and operate an AI-first marketing stack - one where AI tools arent bolted on but are the default way work gets done. 

• Become proficient in Claude Cowork for executing multi-step marketing workflows: research synthesis content assembly campaign reporting and recurring operational tasks. Goal: use it daily to compress what used to take a week into a working session. 

• Become proficient in Claude Design for rapid visual production to supplement design agency output: campaign assets landing page prototypes one-pagers pitch decks and social content as needed. 

• Evaluate and integrate new AI capabilities as they ship. The infrastructure isnt static: youll help decide what gets adopted what gets retired and help advise how each tool should connect to our broader HubSpot/CRM ecosystem.  

Cross-Functional Collaboration 

• Partner closely with Product Marketing to convert product positioning customer use cases and proof points into external-facing compelling messaging. 

• Serve as the bridge between strategic objectives and execution ensuring teams are prioritized informed and equipped to deliver against business goals. 

• Monitor execution progress remove blockers and ensure on-time high-quality delivery. 

• Work with sales BDRs and solution teams to ensure customer-facing teams are empowered with campaign assets to support their outreach from ABM plays to videos collateral webinar invites and beyond. 

• Align with central IFS marketing to ensure Nexus Black is consistently represented as IFSs strategic differentiated industrial AI capability. 

Content Operations & Optimization 

• Own creation of high-impact content and assets that explain industrial AI in terms that resonate with field service leaders maintenance engineers plant managers and operations executives - not just general techy and AI audiences. 

• Operate directly within HubSpot managing campaigns attribution reporting and optimization. 

• Analyze campaign performance against KPIs including pipeline contribution marketing-influenced revenue and conversion metrics continuously refining execution. 

Web Digital & Market Presence 

• Help own and evolve  from content planning to driving traffic A/B testing and optimization and converting. 

• Collaborate with AEO/SEO and digital teams to improve discoverability and relevance for key terms across predictive maintenance field service AI compliance automation and manufacturing intelligence and more! 

• Get comfortable learning the CMS for on-site updates as needed. 

Budget and Vendors

• Manage ongoing budget tracking and vendor invoicing ensuring financial accuracy and compliance

Why This Role Matters 

This role directly supports NxBs mission to lead the market in enterprise-grade industrial AI. The Campaign Marketing Manager ensures that NxBs differentiation and vision translates into market demand sales momentum and measurable pipeline impact. 

And: this person will help build what an AI-first marketing team actually looks like in practice. Not the conference-talk version. The real one - where the infrastructure the workflows and the daily operating rhythm are designed around what AI can do today to help our small but mighty team! 

Qualifications :

• Flexibility adaptability and resourcefulness in fast-paced changing environments
• Proven success in a similar role within an enterprise software sales organization
• Strong problem-solving skills.
• Ability to multi-task and work under pressure meet deadlines and able to navigate a matrix organization to leverage direction and support required. 
• Skilled relationship builder with exceptional polish; team player with demonstrated ability to influence and partner with internal and external stakeholders
• Good presentation skills and ability to interact with internal/external customers.
• Ability to act with tact and discretion and a sense of humor.  Be resourceful and reliable in the identification of solutions and handling of complex situations.
• Excellent verbal and written communication skills with business level command of English as well as appropriate local language for the market within which the role is based

Additional Information :

Reporting to: Head of Marketing Nexus Black 

Remote Work :

No

Employment Type :

Full-time