Lead Product Manager Digital Experience

About the role
We are hiring a Senior Product Manager to own and scale our consumer-facing web and mobile digital experience ecosystem across multiple properties and platforms. This is a hybrid role spanning consumer product management experimentation and CRO digital experience and DXP thinking analytics and attribution and AI-native product delivery. The role will also drive an organization-wide front-end acceleration program through reusable component libraries content and experience patterns and prompt-driven UI generation workflows that improve speed consistency and quality across teams.

Job responsibilities

• Own product strategy and roadmap for consumer web and mobile experiences across platforms ensuring coherent journeys and strong UX consistency across web Android and iOS.
• Drive end-to-end experimentation and CRO by defining hypotheses success metrics guardrails A/B tests and scale-up decisions based on durable business impact.
• Own the measurement layer across web and app journeys including event taxonomy tracking plans instrumentation quality funnel reporting and experiment readouts.
• Partner with marketing and growth teams on conversion tracking and attribution across Google Meta and related ecosystems while accounting for privacy and platform constraints.
• Lead digital experience initiatives across CMS DXP and MarTech-adjacent surfaces including content-led journeys personalization hooks reusable page patterns and scalable experience frameworks.
• Drive the creation of reusable front-end component and prompt catalogs so teams can replicate high-quality UI components quickly using AI-assisted development workflows.
• Establish governance for component libraries content patterns and shared experience assets including contribution model review gates documentation standards and adoption metrics.
• Work in a spec-driven development model by writing crisp PRDs user stories acceptance criteria test cases and execution artifacts that engineering and design teams can use with minimal ambiguity.
• Use AI-native workflows for prototyping requirements shaping prompt writing and accelerating delivery in collaboration with engineering teams.
• Lead user testing rapid prototyping and iterative improvement loops to continuously improve experience quality and business outcomes.

Qualifications :

Required qualifications

• 7 - 9 years of product management experience with strong ownership of consumer-facing web and mobile products and a track record of shipping measurable product outcomes.
• MBA from a strong institution along with a Computer Science or Engineering background.
• Strong hands-on experience in experimentation A/B testing CRO funnel optimization and post-test analysis with clear understanding of metrics and guardrails.
• Strong understanding of web and app analytics instrumentation customer tracking attribution and conversion measurement across digital journeys.
• Good practical understanding of cross-platform mobile ecosystems especially Flutter and/or React Native including trade-offs between shared foundations and native capabilities.
• Experience working with CMS and digital experience platforms including enterprise CMS platforms such as Adobe Experience Manager Sitecore or Drupal and/or headless CMS platforms such as Contentful Contentstack or Strapi; should understand structured content reusable components content models and content libraries.
• Strong product documentation skills with proven ability to write PRDs user stories acceptance criteria and other delivery-ready artifacts.
• Hands-on familiarity with AI-assisted product and delivery workflows including prototyping and working with AI-native coding or prompt-to-build environments.
• Ability to work closely with design engineering analytics and business stakeholders and drive outcomes in a fast-paced execution environment.
• Experience building or managing consumer web and mobile products aligned to WCAG accessibility guidelines with practical exposure to AA standards and strong familiarity with AAA considerations across websites and apps.
• Ideal candidates should have experience in consumer internet fintech D2C marketplace subscription travel or other high-velocity digital product environments where experimentation and funnel optimization are core.

Preferred qualifications

• Experience with DXP and personalization-led ecosystems and comfort operating at the intersection of product UX content analytics and digital marketing journeys.
• Experience building or scaling design systems component libraries or shared front-end foundations across multiple teams and properties.
• Familiarity with feature flagging experimentation platforms and rollout tooling used for safe releases and structured testing.
• Familiarity with privacy-aware mobile measurement including ATT SKAdNetwork and server-side measurement augmentation patterns.

Remote Work :

No

Employment Type :

Full-time