Paid Media Marketing Analyst

Qargo Coffee Italys Finest Coffee & Pastries The Future of Coffee

About Qargo Coffee

Qargo Coffee is a premium design-driven coffee franchise built on two core pillars: delivering Italys finest coffee and pastries and redefining the future of coffee retail.

We are not building traditional coffee shops. We are building high-performance experience-driven environments centered on speed quality and exceptional customer experience.

As we scale across multiple states our growth is powered by performance marketing strong brand positioning and highly systemized operations.

Position Overview

We are seeking a Paid Media Marketing Analyst to lead optimize and scale our paid advertising efforts across multiple markets.

This role goes beyond campaign execution. You will be responsible for translating ad spend into measurable business growth connecting marketing performance to real store revenue and building scalable systems that improve efficiency and ROI.

Key Responsibilities

Paid Media Management

• Plan launch and manage campaigns across:
  • Meta Platforms (Facebook & Instagram)
  • Google Ads (Search Display YouTube)
  • TikTok Ads (as applicable)
• Manage and allocate budgets across multiple locations and campaigns

Performance Optimization

• Monitor and optimize key metrics including:
  • Cost per Lead (CPL)
  • Cost per Acquisition (CPA)
  • Click-Through Rate (CTR)
  • Conversion Rate
• Continuously improve performance through structured testing of:
  • Creative assets
  • Audience targeting
  • Offers
  • Landing pages

Data & Analytics

• Analyze campaign performance and translate data into actionable insights
• Track full-funnel performance: Ad Lead Store Visit Purchase
• Develop and maintain reporting dashboards for leadership marketing and sales teams

Lead Generation & Sales Alignment

• Optimize campaigns focused on franchise lead generation
• Collaborate with the sales team to improve:
  • Lead quality
  • Conversion rates
• Ensure alignment with CRM systems (e.g. Zoho CRM)

Store-Level Marketing Support

• Execute localized campaigns for:
  • New store openings
  • Underperforming locations
  • Promotions and events
• Adjust targeting based on demographics local behavior and store performance data

Attribution & Tracking

• Ensure proper implementation of:
  • Pixels
  • Conversion tracking
  • Event tracking
• Improve attribution models to better measure ROI

Testing & Scaling Systems

• Build and execute structured testing frameworks (A/B testing creative iteration)
• Identify high-performing campaigns and scale them across markets

Qualifications

• 36 years of experience in paid media or performance marketing
• Proven experience managing campaigns on:
  • Meta Ads
  • Google Ads
• Strong analytical skills with the ability to interpret and act on data
• Experience working with CRM systems (Zoho CRM or similar preferred)
• Experience in multi-location or franchise marketing is a plus
• Solid understanding of customer acquisition funnels and conversion optimization

What Were Looking For

• Data-driven decision-maker who prioritizes measurable results
• Strong problem solver with the ability to identify inefficiencies quickly
• Clear understanding of how marketing impacts revenue
• Ability to manage multiple campaigns across different markets
• Highly organized and detail-oriented
• Proactive mindset brings solutions not just reports

What This Role Is Not

• A basic social media or boost post role
• A content-only position
• A passive reporting function

What This Role Is

• A performance driver
• A growth operator
• A data-driven marketer focused on revenue impact

What We Offer

• Opportunity to help scale a national premium brand
• Direct impact on company growth and revenue
• High-ownership role with strong leadership visibility
• Fast-paced performance-driven environment

How to Apply

Please submit:

• Your resume
• Examples of campaigns or measurable results (if available)
• Optional: dashboards or reporting samples

Final Note

We are not looking for someone to simply run ads.

We are looking for someone who can:

• Turn $1 into $3
• Scale what works
• Cut what doesnt