BC SECTOR LS Brand strategy Manager

Job Description Manager Life sciences: Brand insights and strategy

Level: Senior

Team: Business Consulting - Life sciences sector team

Role Summary

We are seeking a Manager in Commercial Strategy with strong experience in developing strategic brand plans in alignment with cross-functional teams.

This role involves close collaboration with global EY teams and client stakeholders to synthesize insights from multiple sourcessuch as competitive intelligence primary market research forecasting and market accessto assess their impact on overall brand strategy strategic imperatives and critical success factors (CSFs).

The ideal candidate should have:

• Proven experience in crafting strategic brand plans through crossfunctional alignment
• Strong oncology therapy area expertise with understanding of NCCN ESMO treatment algorithms key endpoints impact of evidence generation activities on uptake analysis of competitive threats etc.
• Demonstrated ability in stakeholder management and cross-functional collaboration
• Prior experience synthesizing insights from market research reports primary research and other inputs

Key Responsibilities

• Build and update brand plans/ prepare disease area strategy decks
• Conduct deep-dive analyses into the therapy area and evaluate current and emerging therapies
• Understand impact of existing and pipeline therapies on uptake and market share
• Identify optimal product positioning within the treatment algorithm
• Develop new or refine existing strategic imperatives and determine CSFs needed to achieve them
• Engage with cross-functional partners to gather their priorities and assess their impact on overall brand strategy
• Summarize qualitative and quantitative primary market research and integrate insights into the brand plan
• Storyboarding and so-what analysis
• Translate data outputs into concise actionable insights
• Develop impactful client-ready presentations and deliver insights to client teams
• Conduct sowhat analyses to determine the implications of insights on brand strategy

Client & Stakeholder Collaboration

• Partner with EY global teams to scope requirements and refine problem statements
• Present insights to internal stakeholders and external client teams
• Align on timelines risks deliverables and quality standards
• Team Contribution
• Develop thought leaderships and PoVs
• Own workstreams ensure adherence to timelines for projects
• Mentor senior consultants on quality checks and storytelling
• Works with senior stakeholders to deliver timely and qualitative updates of project timelines scope and utilization of resource hours

Required Skills & Experience

Experience

• 8 years of experience in pharma commercial strategy
• Experience working in brand strategy/ integrated insights for major markets
• Extensive experience in commercial strategy projects related to opportunity assessment strategic and tactical brand plans TPP research and policy-shaping advisory and disease area strategy
• Strong verbal and written communication skills
• Extensive experience in oncology

Soft Skills

• Strong problem-solving and hypothesis-driven thinking
• Ability to independently convert insights into clear business narratives
• Effective communication across time zones
• Attention to detail quality mindset and ability to manage multiple projects

Educational Qualifications:

Bachelors/ Masters degree in life sciences-related fields such as pharmaceutics pharmaceutical chemistry pharmacology biotechnology from top-tier institutes

An MBA (in Pharma/healthcare/general) is preferred but not mandatory

What we look for

We look for people who can develop and implement creative solutions to challenging problems and work well with teams to accomplish it. We look for people with an entrepreneurial spirit: innovative by nature always creating new approaches products services and technologies. Helping clients solve tough problems and implement solutions requires strong intellectual abilities and rigor as well as a practical sense of what works and what does not. We seek people who strive to lead themselves their teams and their communities and who can foster effective teamwork to drive results. Is this you

What working at EY offers

At EY were dedicated to helping our clients from startups to Fortune 500 companies and the work we do with them is as varied as they are. You get to work with inspiring and meaningful projects. Our focus is education and coaching alongside practical experience to ensure your personal development. We value our employees and you will be able to control your own development with an individual progression plan. You will quickly grow into a responsible role with challenging and stimulating assignments. Moreover you will be part of an interdisciplinary environment that emphasizes high quality and knowledge exchange.

Plus we offer:

• Support coaching and feedback from some of the most engaging colleagues around
• Opportunities to develop new skills and progress your career
• Freedom and flexibility to handle your role in a way thats right for you