Senior Marketing Programs Manager, APAC

About Us:

Proofpoint is a global leader in human- and agent-centric cybersecurity. We protect how people data and AI agents connect across email cloud and collaboration tools. Over 80 of the Fortunelarge enterprises and millions of smaller organizations trust Proofpoint to stop threats prevent data loss and build resilience across their people and AI workflows. Our mission is simple: safeguard the digital world and empower people to work securely and confidently. Join us in our pursuit to defend data and protect people.

How We Work:

At Proofpoint youll be part of a global team that breaks barriers to redefine cybersecurity guided by our BRAVE core values:

Bold in how we dream and innovate

Responsive to feedback challenges and opportunities

Accountable for results and best in class outcomes

Visionary in future focused problem-solving

Exceptional in execution and impact

Corporate Overview
Proofpoint is a leading cybersecurity company protecting organizations greatest assets and biggest risks: vulnerabilities in people. With an integrated suite of cloud-based solutions Proofpoint helps companies around the world stop targeted threats safeguard their data and make their users more resilient against cyber-attacks. Leading organizations of all sizes including more than half of the Fortune 1000 rely on Proofpoint for people-centric security and compliance solutions mitigating their most critical risks across email the cloud social media and the web.
We are singularly devoted to helping our customers protect their greatest assets and biggest security risk: their people. Thats why were a leader in next-generation cybersecurity.
Protection Starts with People.

Proofpoint.

Proofpoint is looking for a Senior Marketing Programs Manager to lead and scale our email and webinar demand generation programs in APAC covering India Australia New Zealand and South East Asia regions. This role sits within a centralized global demand generation function and partners closely with regional field marketing teams to deliver high-impact consistent and scalable programs that drive pipeline. This is a highly cross-functional role ideal for someone who thrives at the intersection of strategy execution and optimization and is passionate about delivering the right message to the right audience at the right time.

Your day-to-day

Own and scale core demand channels (Email & Webinars):

Own the APAC email marketing channel including campaign calendar strategy execution testing and performance reporting

Plan and execute a quarterly webinar program (live events demos eSummits) aligned to regional priorities and pipeline goals

Drive consistency and scale by standardizing processes templates and best practices across programs

Partner with regional and global stakeholders:

Act as the primary liaison between global demand gen and APAC field marketing ensuring alignment on priorities messaging and execution

Support field campaign teams with email and webinar program strategy and execution

Collaborate with content product marketing and sales to source webinar topics speakers and messaging

Execute and optimize programs end-to-end:

Manage full lifecycle execution in Marketo including program builds email sends smart lists and nurture streams

Build and maintain targeted nurture programs by product persona and industry

Oversee webinar program execution from concept through promotion delivery and follow-up

Develop and manage segmentation strategy and database health to improve targeting and engagement

Drive performance and continuous improvement:

Create and execute A/B testing strategies across email and webinar channels (subject lines timing formats etc.)

Monitor and report on program performance including engagement conversion and pipeline influence

Ensure adherence to email deliverability and compliance best practices

Build and maintain a library of templates and scalable assets for reuse across regions

What you bring to the team

57 years of experience in B2B demand generation with strong hands-on expertise in email marketing and webinars

Proven experience executing integrated multi-channel campaigns that drive measurable pipeline impact

Strong proficiency in Marketo and Salesforce (required)

Experience with webinar platforms such as ON24 BrightTALK or Zoom

Deep understanding of segmentation lead lifecycle and nurture strategies

Knowledge of email deliverability anti-spam regulations and best practices

Strong project management skills with the ability to manage multiple stakeholders and priorities across regions

Experience working in a global regional (matrixed) environment is highly preferred

HTML and/or CMS (e.g. Drupal) experience is a plus

What success looks like

Scalable repeatable email and webinar programs that drive consistent pipeline across APAC

Strong alignment between global strategy and regional execution

Measurable improvements in engagement conversion rates and pipeline contribution

Increased efficiency through standardization templates and best practices

Why Proofpoint
Protecting people is at the heart of our award-winning lineup of cybersecurity solutions and the people who work here are the key to our success. Were a customer-focused and a driven-to-win organization with leading-edge products. We are an inclusive diverse multinational company that believes in culture fit but more importantly culture-add and we strongly encourage people from all walks of life to apply.

We believe in hiring the best and the brightest to help cultivate our culture of collaboration and appreciation. Apply today and explore your future at Proofpoint! #LifeAtProofpoint

Why Proofpoint

At Proofpoint we believe that an exceptional career experience includes a comprehensive compensation and benefits package. Here are just a few reasons youll love working with us:

• Competitive compensation

• Comprehensive benefits

• Career success on your terms

• Flexible work environment

• Annual wellness and community outreach days

• Always on recognition for your contributions

• Global collaboration and networking opportunities

Our Culture:

Our culture is rooted in values that inspire belonging empower purpose and drive success-every day for everyone.

We encourage applications from individuals of all backgrounds experiences and perspectives. If you need accommodation during the application or interview process please reach out to .

How to Apply

Interested Submit your application along with any supporting information- we cant wait to hear from you!