AM Performance Marketing

1. Paid Media Strategy & Execution

Plan launch and optimize paid campaigns on Google (Search Display YouTube Shopping) and Meta (Facebook Instagram).

Build full-funnel paid media strategies aligning with marketing and business goals.

Conduct extensive keyword research and audience segmentation to drive relevant traffic.

2. Performance Optimization

Monitor daily campaign performance against key metrics: CTR CVR CPA ROAS.

A/B test creatives ad copies and audience segments for continuous improvement.

Manage campaign budgets and pacing to maximize efficiency and impact.

3. Reporting & Analysis

Deliver campaign performance reports with actionable insights.

Use tools like Google Analytics AppsFlyer and Meta Insights for tracking and attribution.

Collaborate with analytics teams to deep-dive into campaign data and improve performance.

4. Collaboration & Coordination

Work closely with creative product and category teams to ensure alignment of marketing messaging.

Share feedback on creative performance to design and content teams for ongoing improvement.

Stay updated on industry trends platform updates and best practices.