Product Owner, SMS

Were hiring a Product Owner to lead HCP SMS programs end to endstrategy roadmap consent management carrier compliance (10DLC) privacy/security and performance. Youll partner with teams across data SMS deployment and account management engineering regulatory and others to deliver high compliance high signal SMS experiences that HCPs opt into and value. You will translate regulatory and carrier frameworks (TCPA CTIA/10DLC HIPAA) into productized capabilities (consent capture/renewal revocation flows preference centers content governance and audit reporting) while enabling measurable business outcomes.

Key Responsibilities
Product Strategy & Roadmap
Define the SMS product vision for HCP engagement (informational and promotional programs); maintain a sequenced roadmap across capabilities like identity resolution consent orchestration and content review tooling.
Establish program categories (e.g. alerts medical education field rep coordination) mapping each to required consent disclosures and opt out behaviors per TCPA and CTIA.
Consent Compliance & Governance
Operationalize TCPA requirements: capture prior express written consent for promotional messaging manage revocations within the required timeframes and maintain immutable consent logs; implement compliant STOP/HELP workflows and quiet hour/state overlays as applicable.
Ensure CTIA/10DLC compliance: secure campaign registrations support message throughput/brand trust adhere to carrier vetting and prevent disallowed practices (e.g. list renting).
Align with HIPAA when content could reveal PHI; specify secure messaging paths or content controls to avoid PHI exposure over standard SMS; maintain BAAs with vendors and audit trails.
Requirements Backlog & Delivery
Translate needs into user stories with acceptance criteria prioritize by risk value and regulatory deadlines.
Partner with SMS deployment team on standard practices for message cadence timing and content variants with strict guardrails; ship improvements to opt in conversion first message experience and link destination compliance.
Partner with engineering on integrations: CRM/MA platforms consent vaults 10DLC registries short code/toll free provisioning link tracking with privacy controls and analytics.
Measurement & Reporting
Define and own compliance & performance KPIs: opt in rate confirmation completion STOP processing time carrier error codes spam complaint rate delivery and click through by campaign type; publish auditable reports for legal and brand teams.
Monitor regulatory changes and carrier policy shifts; proactively adjust requirements content templates and system behavior.
Cross Functional Leadership
Facilitate a recurring Compliance Design Review bringing together legal/privacy med/reg brand data and engineering to resolve tradeoffs early and maintain speed without risking compliance.

Qualifications
Required
5 years in Product Owner/Manager roles shipping messaging or martech capabilities; proven backlog ownership and roadmap delivery.
Demonstrated experience implementing TCPA compliant messaging (consent capture opt out automation documentation).
Working knowledge of CTIA/10DLC ecosystem (campaign registration vetting throughput and carrier policies).
Familiarity with HIPAA fundamentals (PHI Security Rule safeguards BAAs) and how they interact with messaging platforms.
Ability to translate FDA/FTC promotional requirements into productized templates and workflows (for HCP direct communications).
Preferred
Experience with healthcare stacks (CRM/MA CDP identity resolution consent management platforms secure messaging).
Exposure to CMS/Joint Commission expectations for secure clinical messaging if programs intersect operational communications.

IQVIA is a leading global provider of clinical research services commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability status as a protected veteran or any other status protected by applicable law. is committed to integrity in our hiring process and maintains a zero tolerance policy for candidate fraud. All information and credentials submitted in your application must be truthful and complete. Any false statements misrepresentations or material omissions during the recruitment process will result in immediate disqualification of your application or termination of employment if discovered later in accordance with applicable law. We appreciate your honesty and professionalism.