Digital Marketing Specialist

Drive Marketing That Moves Industry Forward

Are you passionate about creating digital marketing strategies that generate measurable business results Do you enjoy transforming complex technical products into compelling stories that educate customers and drive demand

At Pyrotek youll do more than create contentyoull help shape the digital presence of a global manufacturing leader. Working alongside engineers product managers sales teams and technical experts youll develop marketing programs that influence purchasing decisions across industrial markets worldwide.

The Digital Marketing Specialist will support the development and execution of practical performance-driven marketing programs with a strong focus on digital marketing.  Keep Pyroteks website current and commercially relevant support digital advertising email marketing search engine optimization (SEO) answer/AI engine optimization (AEO) and marketing analytics.

What Youll Do

As our Digital Marketing Specialist youll execute high-impact marketing initiatives that strengthen our global brand and generate qualified leads. Your work will span multiple digital channels while leveraging analytics to continuously improve campaign performance.

In this role you will:

• Develop and execute integrated digital marketing campaigns that support business growth.
• Manage and optimize website content to improve customer experience and online visibility.
• Create compelling technical content including blogs case studies application stories email campaigns and digital assets.
• Drive SEO SEM and emerging AI/Answer Engine Optimization (AEO) initiatives.
• Manage Google Ads LinkedIn advertising and email marketing campaigns.
• Build dashboards and analyze marketing performance to provide data-driven recommendations.
• Partner with Sales Product Management and engineering teams to translate complex industrial technologies into customer-focused messaging.
• Stay ahead of digital marketing trends AI search developments and competitive activity to continuously improve our marketing strategy.

Qualifications :

What Youll Bring

Qualifications include:

• Bachelors degree in Marketing Communications Business or a related field (or equivalent experience)
• Three or more years of digital marketing content marketing or related experience
• Experience managing websites SEO digital advertising email marketing and marketing analytics
• Strong understanding of Google Ads LinkedIn advertising CMS platforms and marketing performance reporting
• Excellent writing and communication skills with the ability to simplify technical concepts for industrial customers
• Experience in manufacturing industrial products engineering or other technical B2B industries is highly valued.

Why Youll Love This Role

At Pyrotek marketing is a strategic business partnernot just a support function. Youll have the opportunity to:

• Influence global marketing initiatives
• Work with innovative industrial technologies used around the world
• Collaborate with experts across engineering sales and product management
• Leverage cutting-edge AI marketing tools and emerging digital strategies
• Make measurable contributions through data-driven marketing
• Continue growing your skills in a collaborative team-focused environment.

Additional Information :

The minimum and maximum hourly range for this full-time position is $36.06 - $43.27 ($75k - $90k) benefits.   

Our salary ranges are determined by role level and location.  Within the range individual pay is determined by work location and additional factors including but not limited to job-related skills experience and relevant education and/or training.  Please note that the compensation details listed in this posted role reflect the base salary only and do not include bonus or benefits. 

 For a full position description click HERE.

For a full benefit summary click HERE.

$36.06 - $43.27 / Hourly ($75k - $90k)

Pyrotek is an Equal Employment Opportunity Employer and does not discriminate on the basis of race religion color sex (including pregnancy gender identity and sexual orientation) parental status national origin age disability family medical history or genetic information political affiliation military service or other non-merit based factors.

California residents please take a moment to review our California Resident Applicant Data Collection Notice

Remote Work :

No

Employment Type :

Full-time