SEOSEM Strategist

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role:SEO/SEM Strategist

Location: Toronto Canada

About the role:

Youllbe the search expert behind integrated strategies that connect the right audience with the right content at the right moment. Working at the intersection of technical optimization content strategy and paid mediayoulltranslate search data and user behavior into campaigns that rank well organically and perform efficiently in paid for someone who can balance long-term SEO growth with immediate SEM results finding opportunities to maximize search visibility across the entire customer journey. Success means driving consistent growth in organic traffic and paid search performance whilemaintainingcost efficiency.

What you will be doing:

• Develop and execute SEO strategies that improve organic search rankings traffic quality and conversion rates across key landing pages
• Create andoptimizepaid search campaigns across Google Ads Bing Ads and other platforms to drive qualified leads and conversions
• Conduct comprehensive keyword research and competitive analysis toidentifyhigh-value search opportunities and content gaps
• Collaborate with content and creative teams tooptimizewebsite content meta descriptions and landing pages for both users and search engines
• Build andmaintaintechnical SEO health including site speed optimization mobile responsiveness and structured data implementation
• Transform search data and user behavior insights into actionable optimization strategies for both organic and paid channels
• Guide A/B testing for ad copy landing page elements and bidding strategies to improve campaign performance
• Monitor search algorithm updates and industry changes tomaintaincompetitive advantage and adapt strategies accordingly
• Analyze performance across organic rankings click-through rates cost-per-click and conversion attribution tooptimizebudget allocation
• Deliver search programs that improve key metrics including search visibility traffic growth lead quality and return on ad spend

What you need to be great in this role:

• A track recorddemonstratingsuccessful SEO and SEM campaigns with strong analytical and optimization skills
• Proficiencyin SEO tools including SEMrushAhrefs or Moz plus Google Search Console and Google Analytics
• Experience managing paid search campaigns across Google Ads Microsoft Ads with understanding of bidding strategies and campaign optimization
• Understanding of technical SEO including site architecture page speed optimization and structured data markup
• Ability to conduct keyword research competitive analysis and search intent mapping to inform content strategy
• Strong analytical skills for interpreting search data and translating insights into actionable optimization recommendations
• Experience with landing page optimization conversion rate optimization and user experience principles
• Knowledge of search algorithm updates ranking factors and search engine guidelines
• Proficiencywith Gen AI tools (ChatGPT Claude ) to enhance keyword research content optimization and ad copy creation
• Agentic mindset: ability to break down complex search challenges systematically andidentifyoptimaloptimization approaches
• Experience using AI for content gap analysis competitor research and search intent interpretation
• Understanding of AI capabilities and limitations in SEO/SEM with strong human evaluation of search strategy recommendations
• Ability toleverageAI tools whilemaintainingfocus on genuine user value and search engine best practices
• Experience integrating AI workflows to improve content production efficiency and campaign optimization speed
• Experience with financial services fintech or regulated industries including compliance considerations for search marketing
• Knowledge of local SEO international SEO and multi-market search strategies
• Experience with shopping campaigns display advertising and YouTube advertising management
• Understanding of marketing attribution models and cross-channel performance measurement
• Familiarity with CRM integration lead scoring and marketing automation platforms
• At the time of thisposting the base salary for this position may range from$76500.00to$85500.00.Individual compensation varies based onjob relatedfactors including location business needs level of responsibility experience and qualifications. The range listed is just onecomponentof OLIVERs total compensation package.

Req ID: 17013

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.