Sr. Strategist

ABOUT VAYNERX

VaynerX () is the most contemporary family of companies working together to build and grow brands. Subsidiaries include VaynerMedia Eva Nosidam Productions The Sasha Group Gallery Media Group Tingley Lane Trading VaynerSpeakers and VaynerCommerce.

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency built for todays consumers. As the Modern Agency of Record it understands the nuances of todays attention landscape empowering brands to win attention drive relevance and deliver business results. Founded in 2009 by Gary Vaynerchuk the independently owned agency operates in 15 offices worldwide including Amsterdam Bangkok Chicago New Delhi Kuala Lumpur London Los Angeles Mexico City Miami New York Tokyo Toronto Singapore and Sydney. VaynerMedia is part of the VaynerX family of companies.

Overall Purpose
Strategy at VaynerMedia provides a crucial perspective on the business are a human centric culture obsessed discipline where we dive deep intoaudience insights media trends cultural shifts and tech innovations that inform ourstrategic recommendations. Our team is collectively redefining and modernizing theway our clients harness consumer and cultural intelligence develop brand strategyand plan for attention.

KEY AREAS OF RESPONSIBILITY
Design research recommendations through the use of insights resources andproprietary tools
Design and deploy quantitative surveys and analyze data for actionableinsights and intelligence.
Well versed with the ability to leverage VaynerMedia tools research andplatforms to:
Identify the most valuable audiences for our clients balancing longer-term brand building objectives and real/near-real time results to beachieved.
Conduct social listening and content audits.
Conduct audience category and brand analysis; leveraging our data licensed data and/or clients 1st Party data.
Collaborate with Analytics and Media to ensure a robust plan to measure the performance (in real/near-real time) increasing theprobability of success through on-going optimization.

Brings the consumers world to life for creative teams and clients usingqualitative and cultural mining and insightful synthesis of quantitativeresearch to inform a strategic approach.
Develop distinct and differentiated audience segmentations that areconnected to strategic decisions and creative ways-in.

Articulate effective strategic rationale and logic flow that will help form acompelling story
Input to the strategic development of client presentations and other importantcommunication in a clear manner
Develop weekly learning agendas in partnership with Strategy leads andexecute all relevant research and data analysis.
Be actively involved in the briefing of creative teams for ideation and steer /facilitate brainstorms and workshops.
Ability to manage your workload understanding how to prioritize andcommunicate when support is needed.

EXPERIENCE/KNOWLEDGE REQUIRED
3-5 years experience with strategically building brands within the advertisingindustry
Experience using secondary research tools such as Crimson Hexagon MRIand Mintel and is able to select and mine appropriate resources efficientlyand effectively to answer insights requests.
Familiarity with and ability to capably review qualitative and quantitativeresearch plus behavioral data to draw and interpret insights.
Ability to collaborate with the people of an organization fostering strongcross-functional teamwork and positive results.
Strategic thinking ability with balanced analytical and creative approach tointegrated marketing planning.
Understanding of multiple channels for communications and connectionsand their role in brand and content marketing.
Self-motivated and demonstrates initiative in identifying opportunitiesdiscerning a clear path forward and acting upon them swiftly.

Base Salary

$80000 - $95000 CAD