Lead Creative Strategist

WHO ARE WE

Launch Potato is a profitable digital media company that reaches over 30M monthly visitors through brands such as FinanceBuzz All About Cookies and OnlyInYourState.

As The Discovery and Conversion Company our mission is to connect consumers with the worlds leading brands through data-driven content and technology.

Headquartered in South Florida with a remote-first team spanning over 15 countries weve built a high-growth high-performance culture where speed ownership and measurable impact drive success.

WHY JOIN US

At Launch Potato youll accelerate your career by owning outcomes moving fast and driving impact with a global team of high-performers.

Launch Potatos performance creative runs on briefs. Every asset the Creative Design team produces starts with a brief that specifies the persona hook rationale format platform context CTA and the performance hypothesis being tested. The Creative Strategist is the person who writes those briefs and owns the full upstream strategy behind them.

You determine what gets made who its for and why it should win and you communicate it with enough precision that nothing is lost between strategy and execution. LP operates a centralized hub-and-spoke creative model: this role feeds the hub with concepts and performance intelligence while media buyers test at speed across verticals. Your job is to make sure everything entering that hub is grounded in real audience understanding not intuition alone.

What Youll Bring

• 5 years experience with direct response creative strategy ownership and performance media buying
• You know what a strong hook looks like why persona targeting matters and what makes someone stop scrolling
• Demonstrated experience writing production-ready briefs that creative teams execute without revision rounds
• Performance data fluency: you can read results identify whats driving them and translate findings into creative direction
• Experience managing UGC creators from sourcing through delivery
• Ability to work across multiple verticals and formats simultaneously without losing strategic focus
• Strong copywriting ability (scripts hooks headlines ad copy) meaningfully accelerates the briefing process and is a differentiator for this role
• Experience leveraging AI tools like Claude or AI Asset Production tools to drive creative strategy farther

What Youll Own

Brief Writing and Concept Development

• Own the end-to-end briefing process for all creative entering production: static short-form video long-form DR display YouTube and emerging formats
• Maintain a rolling content backlog with 4 weeks of net-new concepts brief-ready at all times
• Hit monthly throughput targets for net-new concepts across LPs full vertical portfolio
• Own the net-new vs. iteration balance: enough new concepts to maximize testing cadence enough iteration direction to fully exploit proven winners
• Proactively identify untested formats and underserved verticals and bring them into the testing queue

Performance Intelligence and Playbook

• Analyze creative performance data with the paid media team to identify winners flag fatigue and determine what to test next
• Translate performance findings into new briefs and updated creative direction not just observations
• Maintain LPs creative playbook: document winning formulas by persona vertical and format so every team starts from accumulated learning not from zero
• Lead competitive creative research on a regular cadence: study what formats hooks and approaches are winning in LPs verticals and flag emerging opportunities before theyre mainstream
• Drive cross-vertical learning: when something wins in one vertical identify where it can be adapted and brief it for others

UGC Creator and Talent Management

• Own LPs UGC creator pipeline end-to-end: sourcing vetting contracting briefing and performance review
• Maintain the Airtable UGC creator dashboard as the single source of truth: creator profiles availability past performance brief status and video review status
• Write creator briefs specific enough to reduce revision cycles and increase the odds of a usable first delivery
• Build and manage creator relationships across LPs full vertical portfolio not just the highest-volume categories

Traits of Success

• Precise communicator: nothing gets lost between strategy and execution
• Translates data into action not just observation
• Systems thinker who builds playbooks and infrastructure that compound over time
• Manages multiple verticals and formats simultaneously without losing strategic focus
• Creative intuition grounded in performance logic not personal taste

Who Wont Succeed Here

• Relies on gut over data to generate creative direction
• Writes briefs that require rounds of revision before production can move
• Cant independently manage creator relationships from sourcing through delivery
• Thinks in one brand or format rather than the full portfolio
• Treats performance analysis as a reporting exercise rather than a creative input

Want to accelerate your career Apply now!

Since day one weve been committed to having a diverse inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity equity and inclusion.

We do not discriminate based on race religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.