Line of Business Lead MQS Talent Acquisition marketing, Amazon Attraction, Influence, and Marketing

The Line of Business (LOB) Lead serves as the primary strategic liaison between the Models Quantum and Silicon (MQS formerly known as AGI) Talent Acquisition leadership team and the Global Amazon Employer Brand and Recruitment Marketing (AIM) organization. This high-visibility global role focuses on conversion optimizationtranslating the awareness and positive perception built by the AI Talent Perception & Influence Manager into qualified applicants and successful hires for MQSs most critical AI ML and Science roles.
Working closely with the AI Talent Perception & Influence Manager the LOB Lead ensures that strong employer perception converts into hiring outcomes. While the Perception & Influence Manager shapes how the worlds AI talent community perceives Amazon as an employer this role bridges strategy to executioncombining strategic partnership data-driven campaign execution and operational excellence to deliver measurable results against MQSs most challenging hiring goals. The LOB Lead owns defining the global marketing strategy and priorities for MQS and works with regional leads to translate these priorities into concrete plans and implementation that drive the hiring outcomes needed.
MQS represents some of Amazons most strategic and challenging hiring needs in artificial intelligence and machine this role youll play a critical part in converting awareness and positive perception into actual hiresdirectly impacting Amazons ability to attract and hire the AI talent needed to innovate and lead in the AI space. Through partnership with the AI Talent Perception & Influence Manager and regional marketing leads youll build an end-to-end talent marketing engine that positions Amazon as the top choice for AI talent and delivers the hiring results to prove it.


Key job responsibilities
Strategic Partnership & Client Relationship Management
oAct as the single point of contact and trusted advisor for assigned MQS Talent Acquisition leadership building strong relationships with recruiting leaders from Senior Managers through Directors and VPs and own all planning workstreams for MQS marketing.
oServe as the face of the marketing organization to TA partners ensuring alignment between marketing capabilities and hiring priorities. Engage and connect the relevant Talent marketing team members with TA stakeholders when necessary to ensure efficiency
oPartner closely with the AI Talent Perception & Influence Manager to leverage awareness campaigns and positive brand perception for conversion-focused initiatives
oEstablish and maintain regular rhythm of business cadence including weekly syncs monthly business reviews (MBRs) and quarterly business reviews (QBRs)
oTranslate complex recruiting challenges into actionable marketing strategies that drive consideration and conversion
Data-Driven Planning & Prioritization
oImplement mechanisms to gather comprehensive inputs about TA hiring needs
oAnalyze hiring data to identify priority roles based on difficulty-to-hire metrics and business impact
oDevelop and validate hiring priorities with LOB TA leaders (PMO and leadership) to ensure strategic alignment
oBuild detailed annual and quarterly roadmaps with built-in flexibility for business shifts and emerging priorities
Campaign Strategy & Execution (Conversion Focus)
oPartner with in-house talent marketing teams across regions (NA LATAM EMEA APAC and India) and agency partners to deliver the hiring priorities
oDevelop and execute conversion-focused recruitment marketing campaigns that move candidates from awareness to quality application and onsite inclined
oLeverage awareness content and earned media from the AI Talent Perception & Influence Managers initiatives amplifying it through conversion-optimized channels
oDevelop comprehensive campaign briefs manage project timelines and provide clear feedback to partner team to ensure most effective efforts
oMonitor and continuously optimize campaign performance against conversion metrics: application volume application quality interview-to-offer ratios offer acceptance rates
oEnsure all campaigns align with hiring priorities while maintaining consistency with Amazons AI employer brand narrative
Ad-Hoc Request Management & Capacity Planning: Serve as the single point of entry for all TA-requested marketing support for urgent strategic or time-sensitive opportunities
Cross-Functional Collaboration:
oPartner with the AI Talent Perception & Influence Manager to ensure seamless handoff from awareness to conversion
oCollaborate with regional talent marketing teams to ensure consistent execution across geographies
oWork with agency partners across creative services performance marketing and journey orchestration to deliver integrated campaigns
oCoordinate with TA teams on recruiter enablement ensuring marketing resources support effective candidate engagement
Financial & Project Management:
oDeliver regular progress reports to TA leadership tracking advancement toward priority hiring goals
oProvide weekly insights to marketing teams about hiring priorities campaign performance and optimization opportunities


About the team
Amazons Attraction Influence and Marketing (AIM) organization is a dynamic team of marketing professionals dedicated to attracting and engaging top talent across Amazons diverse business segments. We operate at the intersection of marketing innovation and talent acquisitionleveraging data-driven insights emerging social strategies and integrated campaigns to build Amazons employer brand at scale.

The Talent Marketing team with AIM works at the forefront of storytelling technology and employer marketing to transform how we connect with potential talent across Amazon. We combine the creativity of a marketing agency with the strategic rigor of a global businesspartnering closely with internal teams including Talent Engagement Employer Brand Creative Services Journey Orchestration and Paid Marketing Services to bring campaigns to life.

If you are passionate about marketing thrive in ambiguity and want to shape how we attract and influence talent at Amazonthis is the team for you.

- 6 years of professional non-internship marketing experience
- 7 years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience communicating results to senior leadership
- Experience in developing and managing acquisition marketing or channel programs

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience with managing and engaging with AI specialized talent

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at VA Arlington - 118200.00 - 160000.00 USD annually