Sr Marketing Manager, Talent Marketing , Amazon Attraction, Influence, and Marketing

About the Role

As a Senior Talent Marketing Manager you will set and lead marketing strategy for a portfolio of Talent Acquisition priorities across the Americas. This role requires high-level business judgment deep marketing expertise and the ability to operate effectively in significant ambiguity. You will own your area end-to-end: identifying the right problems to solve designing strategy directing execution through internal partnerships and demonstrating impact through data.

You will think strategically and act decisively setting direction not just executing it as a trusted marketing partner to senior Talent Acquisition and business leaders. You will bring broad general marketing capability (social digital content paid organic events employer brand) alongside strong program management stakeholder influence and business acumen to navigate complex multi-stakeholder environments.

Scope is defined by your hiring manager and may span a significant geography multiple lines of business or a strategic marketing domain. Senior Talent Marketing Managers work at the intersection of strategy and execution bridging business needs and marketing outcomes at scale.

Key job responsibilities
Define and own the talent marketing strategy for your assigned scope working backwards from business hiring goals to build integrated multi-channel plans

Act as a senior marketing thought partner for TA and business leaders influencing resource prioritization and identifying where marketing drives greatest business impact

Lead end-to-end campaign delivery through partnerships with internal teams (Talent Engagement Employer Brand Creative Services Journey Orchestration Paid Marketing Services) setting direction maintaining quality and driving performance

Operate with a high degree of ambiguity: synthesize incomplete information identify the right questions and make sound strategic decisions when the path forward is unclear

Analyze campaign and funnel performance at a strategic level; identify patterns extract insights and translate findings into actionable improvements

Build scalable repeatable marketing solutions templates frameworks and processes adoptable across the team or organization

Manage complex stakeholder relationships across multiple levels of seniority communicating strategy trade-offs and results with clarity and confidence

Own a regular cadence of reporting on the performance of your owned space across weekly monthly and quarterly business reviews

Mentor junior team members contributing to team capability and culture and participate in the teams hiring process

Required Skills

Marketing with business acumen connecting marketing decisions to business goals and communicating in terms of hiring impact

Executive stakeholder management influencing and aligning complex stakeholder landscapes at senior levels (Directors VPs)

Program management leading multiple complex cross-functional programs simultaneously in a fast-paced environment

Strategic thinking in ambiguity defining the problem shaping the approach and delivering results with incomplete information

Integrated marketing strategy leadership proven track record developing and leading end-to-end marketing strategies

Data-driven decision making strong analytical skills and comfort interpreting complex metrics to optimize performance

Foundational channel knowledge working understanding of organic and paid social content marketing and digital platforms with ability to develop strategy across channels

7 years of marketing experience with demonstrated progression in scope complexity and leadership

About the team
Amazons Attraction Influence and Marketing (AIM) organization is where marketing innovation meets talent acquisition. We use data-driven insights emerging social strategies and integrated campaigns to build Amazons employer brand at scale.

The Talent Marketing team within AIM works at the forefront of storytelling technology and employer marketing. We combine the creativity of a marketing agency with the strategic rigor of a global business partnering with Talent Engagement Employer Brand Creative Services Journey Orchestration and Paid Marketing Services to bring campaigns to life.

If youre passionate about marketing energized by ambiguity and want to directly shape how Amazon attracts and hires the worlds best AI talent this is the team for you.

- 6 years of professional non-internship marketing experience
- 7 years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- Experience building executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages
- Experience communicating results to senior leadership
- Experience in developing and managing acquisition marketing or channel programs

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint
- Experience with managing and engaging with AI specialized talent

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at VA Arlington - 118200.00 - 160000.00 USD annually