Marketing Manager Physician

We Provide Solutions. Patients and Physicians rely on our diagnostic testing information and services to help them make better healthcare decisions. These are often serious decisions with far reaching consequences and require sensitivity tact and a clear dedication to service. Its about providing clarity and hope.

The Physician Marketing Manager will work with Physician Marketing Executive/Senior Director to ensure execution of Physician marketing plans.

This is a hybrid position based in Secaucus NJ (3 days per week in-office).

Marketing Plan Execution & Strategic Leadership

• Work with Physician Marketing Executive/Senior Director to ensure execution of Physician marketing plan
• Develop effective and efficient marketing strategies and related tactics based on deep understanding of customer channel
• Design and execute integrated marketing programs across organic and paid channels including but not limited to content creation content curation pay per click campaigns event management publicity social media lead generation campaigns copywriting and campaign performance analysis
• Translate business objectives into actionable insight-driven marketing plans across customer segments and channels
• Synthesize voice-of-customer insights to identify demand barriers customer needs and market trends

Test-and-Learn Innovation

• Design and implement initiatives to pilot new marketing approaches channels and messaging strategies (ex. always-on content strategy account-based marketing etc.)
• Identify synergies where messaging aligns to the buyers journey and tailor to customer needs call points and demand drivers
• Ensure alignment between national strategy and key regional opportunities to maximize relevance and performance
• Enable regional teams with scalable program frameworks messaging and templates that can be customized for local execution

Measurement Performance & Spend Effectiveness

• Refine strategies based on performance insights engagement metrics and evolving market dynamics
• Analyze campaign performance and translate data into actionable insights and clear business impact
• Leverage tools such as Mixpanel for UTM tracking and custom PowerBI dashboards to monitor engagement
• Manage marketing budgets across team initiatives ensuring efficient and effective spend allocation

Stakeholder Relationships & Communication

• Build relationships and partner with internal (business partners peers) and external stakeholders (key industry players agencies and vendors)
• Serve as a strategic partner across business functions to ensure cohesive collaborative marketing execution
• Enable commercial teams through clear communication and delivery of tools resources and insights that support customer engagement and business growth

Qualifications:

• Education Required - Bachelors Degree Business degree preferred
• Work Experience: Minimum 5 years success in a marketing role; 3 years in healthcare industry preferred; Healthcare technology experience a plus
• Up to 25% business travel required
• Experience with Salesforce Seismic Eloqua and/or Demandbase platforms preferred
• Team oriented ability to motivate and work well with diverse cross functional teams and in a matrix environment
• Excellent project management skills including management of agencies and vendors to ensure execution
• Superior communication skills including ability to develop superior slide presentations and deliver formal business presentations
• Initiative ability to independently problem solve and find resolutions
• Strong strategic thinking and analytical skills to synthesize market/customer insights into prioritized marketing opportunities
• Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results
• Core marketing capabilities to design marketing strategies and tactics to maximize opportunities