Marketing Automation Lead (HubSpot Expert) 18837
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Job Summary
Position: Marketing Automation Lead (HubSpot Expert)
Location: Remote
Working hours: Aligned with EU business hours- Central European Time (CET / UTC 2 )
Type of employment: Full-time ongoing independent contractor agreement
As we look to increase our investments into growth we are looking for a Marketing Automation Lead that can build the backbone of data for our GTM organization. This person will ensure that our demand gen systems are working flawlessly to provide next-level customer experiences across every touchpoint. Not only will this person be in charge of our marketing automation and CRM systems they will also design data and automation flows across the organization. This role requires excellent communication skills and will work closely with Product Engineering Sales and Leadership.
Core Technical Skills
- HubSpot expertise. Not only using it as a marketer but owning data model and system design
- Basic SQL or data querying. Able to pull their own reports without waiting on a data team
- Webhook/API literacy. Doesnt need to code but understands how systems talk to each other
- UTM/attribution modeling. Knows how to track where demand actually comes from
- Reporting expert. Able to visualize impact and help leadership make informed decisions
- Hands-on recent experience with HubSpot (building workflows segments and properties directly not just managing a team)
- Strong fluency in HubSpot functionality including segments vs lists and workflow terminology (enrollment re-enrollment goal criteria unenrollment)
- Experience with commercial modelling including multi-deal per company structures MRR aggregation renewal pipelines and associations
- Ability to integrate HubSpot with billing and product systems (e.g. Chargebee AWS Marketplace etc.)
- Capability to evolve and optimise a mature HubSpot instance without disrupting existing setups
Systems & Analytical Thinking
- Ability to map and document complex workflows before building them
- Comfortable with data hygiene and lead routing logic
- Understands funnel stages deeply MQL SQL pipeline etc.
- Can debug a broken automation without panicking
Demand Gen Knowledge
- Paid media fundamentals (enough to brief an agency or manage a budget)
- Email nurture strategy segmentation sequencing personalization logic
- Webinar/content syndication ops experience is a bonus
Nice to Have
- Experience marketing developer tools or PLG products
- Familiarity with product usage data (e.g. Amplitude Database) feeding into marketing automation
- Some exposure to community-led or open source GTM motions
To move forward successfully share the following to :
- A short cover letter:
- Explainingwhy you would be a strong fit for the role. Use this as an opportunity to pitch yourself directly to the client by highlighting your relevant experience achievements and motivation for applying.
- Include your core HubSpot competencies and experience. This role requires a hands-on approach and a high level of expertise in HubSpot.
- Include the reasons for leaving your last 3 rolesand share your long-term career plans. We value long-term commitment and want to ensure a stable mutually beneficial working relationship going forward.
- What is your current and expected monthly salary in USD
- What is your notice period
- An updated CV. Ensure it highlights your key skills and experience you have relevant to the role.
- A video introduction link where you introduce yourself and summarize your experience and key achievements. You dont need to mention the specific role you are applying forkeep it general by highlighting your background expertise and what you can bring to your next role. Use Google Drive and ensure that the link is unrestricted viewable by anyone with the link and does not expire. Ensure your full name or contact details are not visible on this public link.
