Associate Brand Manager

BUILT ON FLAVOR. FUELED BY PEOPLE.

Whats it like to work at Kinders Well theres a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that theres also plenty of hard work. Because we dont just like flavor were obsessed with it.

With over 100 products sold nationwide were now a top-five brand in multiple flavor categories at Costco Walmart Whole Foods and more. Were not your typical CPG company. Privately held and founder-led we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue we need more smart-and-scrappy flavor-obsessed people to come aboard. If youre looking for a place where you can see the real impact of your work... this is it!Every day youll be part of a journey to add flavor to millions of meals and lives.

Howyoullhave an impact at Kinders:

Reporting to the Sr. Brand Manager the Associate Brand Managerwillplay a critical role in driving brand performance through business analytics go-to-market excellence portfolio management and innovation role is ideal for a strategic analytically rigorous and execution-oriented brand builder whohas a strong ownership mentality a desire to learnandthrives in a fast-moving entrepreneurial environment.

Key Responsibilities of theRole:

Business Performance & Analysis

• Provideregularconsumption reporting using syndicatedpoint-of-sale(Circana) and panel (Numerator) data

• Analyze sales velocity distribution pricing and promotional performance

• Track KPIs including sales growth market share household penetration repeat rate incrementality and margin

• Identifyperformancegaps vs. goals and recommend corrective actions

• Monitor competitive landscape and emerging category trends

• Supportdemandforecasting and financial planning processes

Go-to-Market Execution

• Monitor distribution shelving pricing and promotional performance acrosskey accounts /channels (Grocery Mass ClubeCom)andidentifyoptimizations

• Partner with SalesStrategyto develop distribution priorities and trade strategies

• Support development of sell-in materials and customer-facing presentations

• Collaborate with Customer Marketing and Studio teams to build impactfulbrandsupportplans

• Ensure cross-functional alignment to deliver initiatives on time and in full

Product& PortfolioManagement

• Monitor item-level velocity and incrementality tooptimizeassortment

• Make recommendations on SKU prioritization renovation and discontinuation

• Support full product lifecycle management from concept to post-launch analysis

• Build andmaintainproduct roadmaps aligned with strategic growth priorities

• Conduct size-of-prize analysis and cannibalization modeling

Innovation & Business Planning

• Support the creation of short and long-term growth plansidentifyingopportunities tooptimizecategory / segment goals strategiestacticsand performance metrics

• Develop and drive cross-functional execution ofclose-ininnovationplans( flavors sizes packaging)including insightsbusiness casepricingand volume forecasting

• Partner with Customer Marketing and Studio teams to developnew itemlaunch plans that drive awareness and trial across key accounts / channels

• Conduct post-launch reviews to assess performance vs. objectives

Cross-FunctionalPartnership

• Lead alignment across Sales Finance Insights Product Development Operations and Project Management

• Anticipate executional risks and proactively solve issues

• Communicateperformance updatesstrategies and recommendations to senior leadership

• Operate effectively in a lean high-growth high-accountability environment

What You Bring to the Table

Education / Experience

• Bachelors Degreerequired MBA preferred

• 2years relevant work experienceinbusinessanalyticsproduct/brandmanagement or in consumer products is a plus

• Strong analytical & quantitative withsyndicatedpoint-of-saledata () andconsumerpanel data ()preferred

• Proven strategicthinkerwitha strong senseof curiosity

• Strongorganizationskillswithunderstanding ofgo-to-market process

• Understanding ofP&Ldrivers including trade promotionand margin

• Track recordofsuccessful collaborationwith cross-functional partnersto drive work forwardandability tobe agile infast-paced high-change environment

Personal Characteristics

• Business builder who owns and drives results

• Growth mindset with an excitement to learn

• Thrive in a dynamic lean and agile environment with proven record of completing projects on time in full through excellent cross functional team management leadershipcommunicationand influence

• Self-starter who takes initiative and speaks their mind

• Excited to be part of a fast-moving team with the ability to be a leader and a follower

• Enjoy finding ways to say yesas often as possible todeliverimpactful and important priorities

Things About the Way We Work

• No two days here are the same

• We try to be good team members and good communicators but wedontlive by hierarchy and structure everyone is a difference maker here

• We make a lot of decisions in the face of incomplete information our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow

• We believe our job is to take smart risk not toeliminaterisk

• We believe in growing our skills and becoming a better company with more managerialexpertise but we are an entrepreneurial company at heart

• Wearenttrying to be average we want to do exceptionalthingsand we are willing to work hard to achieve them

Location & Travel

The position will be based out of our 20000 sq. foot office in Walnut Creek CA. We strongly believe in the power of culture and community and have a work structure with 5 days in the office on a weekly basis to encourage collaboration and personal connections that will allow us to better serve our customers and consumer and to have more fun. Fridays are flex days with employees having the opportunity to choose to be either in the office or to work from home based on what makes most sense for them.

Some travel will be required for this role on a periodic basis. Typical travel includes industry conferences and key customer visits.

The expected starting salary range for this role is $120000 - $130000 per year.We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education qualifications performance and business needs.

SEASONED FOR SUCCESS:

• No two days here are the same.
• We try to be good team members and good communicators but we dont live by hierarchy and structure everyone is a difference maker here.
• We make a lot of decisions in the face of incomplete information our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
• We believe our job is to take smart risk not to eliminate risk.
• We believe in growing our skills and becoming a better company with more managerial expertise but we are an entrepreneurial company at heart.
• We arent trying to be average we want to do exceptional things and we are willing to work hard to achieve them.

BENEFITS THAT BRING MORE TO THE TABLE:

We offer a range of total rewards that may include paid time off 401k bonus / incentive eligibility equity grants competitive health benefits and other family-friendly benefits including parental leave. Kinders benefits vary based on eligibility and can be reviewed in more detail during the interview process.

OUR RECIPE FOR BALANCE:

We believe great culture starts with people. Were a people-first company built on connection collaboration and balance. Most of our work happens in the office to spark creativity and community but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.

WHERE EVERY INGREDIENT MATTERS:

Kinders is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color ancestry national origin gender citizenship marital status religion age disability gender identity results of genetic testing veteran status as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law and you need any accommodation during the application process or to perform these job requirements please reach out to us at