Brand Manager, Spanglish

Whats it like to work at Kinders Well theres a lot of snacking and geeking out over what we all cooked over the weekend. Beyond that theres also plenty of hard work. Because we dont just like flavor were obsessed with it.

With over 100 products sold nationwide were now a top-five brand in multiple flavor categories at Costco Walmart Whole Foods and more. Were not your typical CPG company. Privately held and founder-led we like to think of ourselves as a pirate ship in a sea of cruise ships. Our crew is adventurous and fearless. We chart our own course and chase big ideas to make food unforgettable.

As we expand globally and approach $1 billion in revenue we need more smart-and-scrappy flavor-obsessed people to come aboard. If youre looking for a place where you can see the real impact of your work... this is it!Every day youll be part of a journey to add flavor to millions of meals and lives.

Werelooking for a Brand Manager who isequalparts strategist builder and creator. Someone with a genuine passion for Mexican culture and flavors who thinks like an entrepreneur and loves rolling up their sleeves to build brands from the ground up.Youllplay a pivotal role in shaping the future of Spanglish by driving growth leading innovation and creating meaningful consumer experiences. Ifyoureenergized by building brands in fast-moving environments thrive on solving complex challenges andarentafraid to turnbig ideasinto realitywedlove to meet you.

Werelookingforsomeonewhois:

• Passionate about Mexican culture cuisine and consumer food trends.
• Entrepreneurial with a builders mindset and excitement for creating something from the ground up.
• Equally comfortable operating strategically and executing tactically.
• Hands-on adaptable and willing to wear multiple hats.
• Creative curious and constantly looking for new opportunities to grow the brand.
• Forward-thinkingwith a growth mindset and a bias toward action.
• Collaborative humble and confident enough to challenge ideas whileremainingopen-minded.
• Comfortable making decisions with imperfect information and moving quickly.
• An exceptional communicator who can influence cross-functional teams and senior leadership.

Business Strategy & Growth

• Develop annual and long-range business plans that drive sustainable brand growth.
• Own and manage brand performance including P&L responsibility and achievement of financial targets.
• Analyze business performance toidentifygrowth opportunities using consumer insights syndicated data market trends and competitive intelligence.
• Become the expert on the Mexican-inspired food category consumer behaviors competitive landscape and emerging flavor trends.
• Partner with leadership toestablishportfolio priorities pricing strategies and business recommendations.

Building a Winning Brand

• Develop integrated marketing plans that strengthen brand awareness trial and loyalty.
• Lead seasonal campaigns product launches promotions packaging updates merchandising digital content and consumer activations from strategy through execution.
• Partner with creative agencies and internal teams to deliver compelling storytelling that celebrates the Spanglish brand and its cultural inspiration.
• Collaborate closely with Sales to create customer-specific marketing programs across Grocery Club Mass Foodservice Convenience and eCommerce channels.

Drive Innovation

• Identifywhitespace opportunities and leadinnovation from conceptthrough commercialization.
• Develop consumer insights positioning pricing forecasting business cases and launch strategies for new products.
• Evaluate the portfolio to recommend innovation renovation or rationalization opportunities that maximize growth.
• Lead cross-functional product launch plans while ensuring flawless execution.

Cross-Functional Business Partnership

• Collaborate with Product Development Culinary Operations Supply Chain Finance Sales and Executive Leadership to bring ideas to market.
• Lead cross-functional teams through complex projects whilemaintainingaggressive timelines.
• Present business performance innovation strategies and growth recommendations to senior leadership.
• Help cultivate a culture of collaboration curiosity and continuous improvement.

You are passionate about Mexican culture food and flavorsnot just professionally but personally. You understand the importance of authenticity and know how to translate cultural insights into products and experiences consumers love.

You combine the strategic thinking of an established brand leader with the hustle and resourcefulness of a startup operator.Yourejust as comfortable buildinglong-termstrategyas you are jumping into the details to get things done.

You thrive in environments where priorities evolvequicklyopportunitiesemergeunexpectedly and no two days look the same.

• Bachelors degree; MBA preferred.
• 7 years of progressive experience inConsumer-PackagedGoods (CPG) brand management.
• Experience in innovation product development or commercialization is highly preferred.
• Proven success managing brands portfolios or categories while delivering measurable business growth.
• Strong financial acumen with experience managing P&Ls and developing business cases.
• Advanced analytical skills with experience using syndicated data (IRI/Circanapreferred).
• Strong understanding of consumer insights category management pricing strategy and competitive analysis.
• Demonstrated experience leading cross-functional teams from concept through execution.
• Excellent project management skills with experience launching new products in a fast-paced environment.
• Exceptional presentation and storytelling skills.

Pay Transparency:

The expected starting salary range for this role is $125000- $145000 per year.The salary range posted for this role reflects the good-faith base pay rangeKindersreasonably expectsto offer at the time of posting and may vary based on the location of the role. Individual compensation within the posted range will bedeterminedbased on factors such as relevant education experience qualifications skills and business needs.

• No two days here are the same.
• We try to be good team members and good communicators but we dont live by hierarchy and structure everyone is a difference maker here.
• We make a lot of decisions in the face of incomplete information our team embraces ambiguity and tries to make good decisions fast rather than great decisions slow.
• We believe our job is to take smart risk not to eliminate risk.
• We believe in growing our skills and becoming a better company with more managerial expertise but we are an entrepreneurial company at heart.
• We arent trying to be average we want to do exceptional things and we are willing to work hard to achieve them.

We offer a range of total rewards that may include paid time off 401k bonus / incentive eligibility equity grants competitive health benefits and other family-friendly benefits including parental leave. Kinders benefits vary based on eligibility and can be reviewed in more detail during the interview process.

We believe great culture starts with people. Were a people-first company built on connection collaboration and balance. Most of our work happens in the office to spark creativity and community but we also offer flexibility so team members have the autonomy to work outside the office when needed to support their work-life balance and personal commitments.

Kinders is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color ancestry national origin gender citizenship marital status religion age disability gender identity results of genetic testing veteran status as well as any other legally-protected characteristic. If you have a disability under the Americans with Disabilities Act or similar law and you need any accommodation during the application process or to perform these job requirements please reach out to us at