Digital Marketer- Medical Field
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
23 hours ago
Vacancies:
1 Vacancy
Job Summary
Company Overview:
As a provider of high-quality home healthcare solutions we are dedicated to improving the lives of patients through compassionate and professional care. Our client is looking for a skilled Digital Marketer to enhance their online presence and drive engagement with our target audience.
The Digital Marketer will be responsible for developing and managing our digital marketing strategies with a focus on social media content creation and lead generation. The ideal candidate will have experience in social media management content marketing and digital advertising to grow brand awareness and attract potential clients.
Key Responsibilities:
Develop manage and optimize digital marketing campaigns across Facebook Instagram and Google Ads to generate qualified leads for home care programs.
Create engaging SEO-friendly content and b visuals for social media blogs and websites to boost brand awareness and drive audience engagement.
Monitor and manage social media channelsresponding promptly to comments inquiries and messages to maintain a professional and caring brand tone.
Track analyze and report campaign performance metrics including lead generation engagement rates and conversion data using tools like Meta Ads Manager and Lead management CRM.
Optimize ad creatives copy and landing pages for improved click-through and conversion rates.
Collaborate with internal teams to align marketing campaigns with company objectives and ensure consistency in messaging and branding.
Conduct market and audience research to identify trends and opportunities for campaign optimization.
Create and schedule content calendars highlighting caregiver programs testimonials awareness posts and educational materials.
Manage and nurture leads through the CRM system tagging and tracking outcomes to support follow-ups and improve lead quality.
Stay updated on digital marketing trends platform algorithms and industry best practices to continuously enhance campaign performance.
Requirements
Qualifications & Skills:
Bachelors degree in Marketing Communications Business or a related field preferred.
About 4 years of experience in digital marketing social media management or content creation.
Proven ability to run successful social media campaigns and digital ads.
Strong knowledge of social media platforms SEO and digital advertising tools.
Excellent writing communication and creative skills.
Experience with analytics tools (Google Analytics Meta Business Suite etc.) to track performance.
Ability to work independently and collaboratively in a fast-paced environment.
Required Skills:
Qualifications & Experience Bachelors degree in Accounting Finance or a related field from a reputable university. Minimum CPA IV; CPA(K) preferred. 57 years of progressive accounting experience with strong exposure to Accounts Receivable and debt management. Proven experience in healthcare accounting preferably within a medical centre offering lab and pharmacy services. Strong working knowledge of: Accounts Receivable and Revenue Cycle Management Debt collection and recovery processes Kenyan tax laws and statutory compliance Bank reconciliations and financial reporting Proficiency in MS Excel and accounting software such as QuickBooks or equivalent systems. Key Competencies High level of integrity and professional ethics. Strong analytical and reconciliation skills. Detail-oriented with excellent organizational ability. Strong follow-up and negotiation skills in debt recovery. Excellent interpersonal and communication skills. Ability to work independently with minimal supervision. Ability to multitask and manage priorities under pressure. Leadership and coordination skills. Commitment to continuous professional
Required Education:
CPA IV
