CX & Digital Marketing Manager

Our client is a leading medical diagnostics company present in Kenya Ghana Zambia Tanzania & Uganda. Over the last 40 years the company has been touching millions of lives each year by providing actionable health insights to patients and doctors. They are seeking to fill the role of a CX & Digital Marketing Manager for their Kenya Operations as per below:

Key Responsibilities

• Drive the achievement of revenue and growth targets across digital channels and customer engagement initiatives.
• Develop and execute comprehensive digital marketing strategies across multiple platforms to enhance brand visibility customer acquisition and retention.
• Lead customer experience (CX) initiatives aimed at improving customer satisfaction loyalty advocacy and overall customer lifetime value.
• Strengthen brand positioning and develop strategies that foster customer loyalty and long-term engagement.
• Evaluate redesign and optimize customer experience frameworks processes and service models to improve operational effectiveness and customer outcomes.
• Lead the planning budgeting execution monitoring and performance evaluation of marketing and customer engagement campaigns.
• Deliver seamless and engaging digital customer experiences across all customer touchpoints.
• Develop and implement community engagement and social media strategies to drive brand awareness customer interaction and audience growth.
• Ensure the quality profitability and long-term sustainability of customer relationships and key accounts.
• Design and implement omnichannel customer engagement strategies that deliver consistent messaging and experiences across digital and traditional channels.
• Lead the transformation and continuous improvement of customer support operations systems and service delivery models.
• Identify customer needs and implement innovative solutions that proactively address customer expectations and business objectives.
• Manage external agencies consultants and service providers responsible for marketing customer experience and customer engagement initiatives.
• Analyze customer behavior consumption patterns and performance data to generate actionable insights and inform strategic decision-making.
• Develop and execute customer growth initiatives including retention upselling cross-selling and customer value optimization programs.
• Monitor emerging market trends customer preferences and digital innovations to identify opportunities for continuous improvement and competitive advantage.

Requirements

• 7 years of Experience in execution & management of a Digital Marketing & CX Role in a reputable firm & a Strong Business Acumen.
• Strong sense of ownership & accountability for every task undertaken
• Strong Team Leadership and Communication Skills
• Understanding of the Medical Diagnostics Business
• Bachelors Degree in Business Marketing or related field
• Agile Resilient & Diligent Professional with proven track-record of performance.
• Candidates with experiences in healthcare space will have an added
  advantage

What the role promises

• A Challenging & Rewarding Role; Strong Growth Prospective.
• Role Demands Local in-Country Travels where required