DIGITAL MARKETING MANAGER

JOB TITLE: DIGITAL MARKETING MANAGER

About This Job:

Q-Sourcing Limited trading as Q-Sourcing Servtec is a manpower management solutions firm operating in the East African Region in the countries of Uganda Kenya Tanzania Rwanda and South Sudan.

On behalf of our client we are looking for a competent skilled and experienced Digital Marketing Manager to work in Kenya

Job Summary

To lead digital marketing strategy brand visibility customer engagement and online lead generation for the companys solar and energy solutions business.

The role will focus on strengthening the companys digital presence driving customer acquisition analyzing market trends and positioning the brand competitively within Kenyas evolving renewable energy market.

DUTIES & RESPONSIBILITIES:

Digital Marketing Strategy

• Develop and implement digital marketing campaigns aligned with business growth goals.
  
• Drive brand awareness and online customer acquisition.
  
• Create targeted campaigns for residential commercial and industrial energy solutions.
  

Content & Brand Management

• Manage social media platforms website content and online campaigns.
  
• Develop engaging marketing content product promotions and customer education materials.
  
• Ensure consistent brand positioning across all channels.
  

Lead Generation & Performance Marketing

• Manage online lead generation campaigns and conversion optimization.
  
• Utilize SEO Google Ads Meta Ads email marketing and digital analytics tools.
  
• Track customer acquisition metrics and campaign ROI.
  

Market Intelligence & Consumer Insights

• Analyze market trends customer behavior and competitor positioning.
  
• Support sales teams with digital campaigns and customer engagement initiatives.
  
• Identify emerging digital opportunities in the energy and solar sector.
  

Data Analytics & AI Integration

• Utilize AI-driven tools for customer engagement campaign optimization and analytics.
  
• Prepare digital performance reports and marketing dashboards.
  
• Leverage data insights to improve marketing efficiency and customer targeting.
  

Stakeholder Collaboration

• Work closely with sales operations and branch teams to align campaigns with business priorities.
  
• Support branch launches product campaigns and customer activation programs.
  

KNOWLEDGE SKILLS AND EXPERIENCE:

Qualifications

• Bachelors degree in marketing Communications Business or related field.
  
• MBA or equivalent postgraduate qualification preferred.
  

Experience & Profile

• Minimum 35 years experience in digital marketing preferably in solar energy technology or FMCG sectors.
  
• Strong understanding of digital advertising platforms and analytics tools.
  
• Experience managing performance marketing campaigns.
  
• Understanding of Kenyan consumer trends and digital engagement behavior.
  

Interested and qualified applicants should submit their applications through the link below

Note:

Only shortlisted applicants will be contacted.

Q-SOURCING SERVTEC IS AN EQUAL OPPORTUNITY EMPLOYER. ANY SOLICITATION WILL LEAD TO DISQUALIFICATION.