CRM Campaign Specialist

WHO WE ARE:

Headquartered in Southern California Skechersthe Comfort Technology Companyhas spent over 30 years helping men women and kids everywhere look and feel good. Comfort innovation is at the core of everything we do driving the development of stylish high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories Skechers is a complete lifestyle brand.

ABOUT THE ROLE:

Skechers is looking for a highly organized and detail-oriented CRM Campaign Specialist to support the execution of our email SMS and loyalty marketing programs. This role is critical to ensuring campaigns are delivered accurately on time and with strong cross-functional alignment. This person will partner closely with CRM leadership and channel owners to bring campaigns to life acting as the operational backbone and traffic controller of the CRM team. This role is essential to scaling our CRM program. You will enable the team to move faster execute better and deliver high-quality campaigns that drive customer engagement and revenue.

If you thrive in fast-paced environments love managing details and enjoy improving processes to make teams more efficient this role is for you.

WHAT YOULL DO:

Campaign Execution & Project Management

• Act as the project manager for all CRM campaigns (email SMS loyalty) ensuring timelines are met and deliverables are completed on schedule.
• Build and manage campaign workflows in project management tools (e.g. Asana).
• Coordinate across teams (creative analytics dev marketing) to ensure seamless campaign execution.
• Proactively identify and unblock issues impacting campaign readiness.
• Partner with CRM managers to translate campaign plans into actionable project timelines.

Creative Asset Management

• Manage the end-to-end process for CRM creative assets including:
  • Creating and tracking creative requests
  • Managing feedback loops across stakeholders
  • Routing approvals and ensuring deadlines are met
  • Organizing and maintaining asset libraries
• Track creative asset development and ensure assets are delivered on time.

Quality Assurance (QA) Support

• Assist in QA processes for email and SMS campaigns to ensure accuracy across:
  • Content links personalization and segmentation
• Partner with CRM and technical teams to flag and resolve issues pre-launch
• Identify missing assets unclear requirements or operational gaps that could impact execution.
• Help unblock issues impacting campaign readiness.

Process Optimization & Operations

• Identify opportunities to improve workflows efficiency and speed to market.
• Help standardize processes and documentation across CRM channels
• Own and maintain operational tools (e.g. Asana) ensuring visibility into campaign status and priorities.
• Ensure all requirement documentation is kept up to date with any changes and that all campaign assets are properly organized and stored.

Campaign Reporting Support

• Partner with CRM and analytics teams to pull and recap campaign results.
• Ensure results are consistently documented and shared with stakeholders.
• Support post-campaign learnings and documentation.

WHAT YOULL BRING:

• Strong organizational and project management skills with high attention to detail.
• Experience managing multiple projects and deadlines in a fast-paced environment.
• Familiarity with CRM channels (email SMS loyalty) and campaign workflows.
• Experience with project management tools (e.g. Asana Jira ).
• Strong communication skills with the ability to coordinate across multiple teams.
• Problem-solving mindset with a proactive approach to identifying and resolving blockers.
• Ability to quickly learn and understand business context and CRM program objectives.

REQUIREMENTS:

• Bachelors Degree
• Minimum 2-5 years experience in email marketing CRM digital or project management

#LI-LA1

About Skechers

Skechers a global Fortune 500 company developsand markets a diverse range of lifestyle and performance footwear apparel and accessories. Serving over 180 countries and territories Skechers connects customers to products through department and specialty stores e-commerce and digital stores and through our more than 5300 Skechers retail locations.

Equal Employment Opportunity
Skechers is committed to providing a safe inclusive and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race color religion gender gender identification and expression national origin marital status age disability genetic information military status sexual orientation or any other protected characteristic established by local state or federal law.

Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing
To perform this job successfully an individual must be able to perform each job responsibility satisfactorily. The skills abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities who are otherwise qualified for the job position to perform the essential functions.