Head of Brand

Cape Town - South Africa

Monthly Salary: Not Disclosed

Posted on: 23 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description

Our client is a powerhouse in the South African retail landscape operating one of the nations largest and fastest-scaling customer rewards programmes. They are dedicated to driving significant commercial growth by fostering deeper customer relationships enhancing digital adoption and unlocking tangible value across their extensive ecosystem of brands. This is an opportunity to lead the strategy for a platform that already influences millions of customer interactions monthly.

Responsibilities:

Lead the overarching strategic vision and aggressive growth agenda for the flagship customer rewards and engagement platform.
Directly drive performance metrics including tracked revenue member identification rates retention and overall commercial value realization.
Architect sophisticated customer journeys CRM programs and lifecycle communications designed to maximize participation and long-term customer value.
Accelerate digital engagement across all channels focusing on enhancing utility and creating compelling value-led user experiences.
Collaborate intensively with various operating companies and brand teams to embed loyalty-led strategies that boost acquisition conversion and shared group growth.
Leverage deep customer insights analytics and programme reporting to inform strategic decision-making and uncover untapped commercial opportunities.
Identify evaluate and support new monetization streams linked to customer engagement strategic partnerships and the broader organizational ecosystem.
Oversee and manage the complete loyalty and rewards budgetary framework.
Lead a high-performing cross-functional operating model effectively bridging internal teams specialist external partners and shared capabilities.

Required Experience:

Director

Job DescriptionOur client is a powerhouse in the South African retail landscape operating one of the nations largest and fastest-scaling customer rewards programmes. They are dedicated to driving significant commercial growth by fostering deeper customer relationships enhancing digital adoption and ...