Content & Brand Lead

Location: Cape Town South Africa
Work model: Hybrid (1 day from home plus general flexibility)
Salary: R50 000 - R75 000 CTC (depending on experience)

Why youd want to work here

• 20 days leave 1 week after peak season
• Performance-based bonus and competitive salary
• Opportunity to go on international tours
• Exposure to globally recognised luxury brands
• Fast-paced high-performing collaborative culture
• Resourceful solutions-driven team with a strong find a way attitude
• Diverse and inclusive environment
• Regular team socials (town halls team lunches cookouts)

About our client
Our client is a luxury adventure travel company operating some of the worlds most exclusive expeditions from Cape Town. They deliver world-class hospitality and transformative experiences to a global clientele. Everything they produce from a social caption to a printed magazine carries a specific voice aesthetic and emotional register. They need a Content & Brand Lead to protect and develop that standard: someone with a sharp editorial eye and the copywriting chops to elevate every piece of communication that goes out the door.

What the job involves

• Writing and editing copy for core brand assets (website pages campaigns printed materials experience descriptions itineraries)
• Elevating copy produced by the marketing team before it goes live
• Writing blog posts experience narratives and editorial content as required
• Adapting brand voice across formats (long-form headlines captions) without losing consistency
• Reviewing all outgoing creative (copy imagery layout) for brand consistency and quality standards
• Providing structured feedback on creative work tied to brand rationale
• Applying and maintaining brand guidelines across all channels
• Collaborating on social content strategy captions visual selection and calendar management
• Supporting campaign delivery and translating briefs into creative frameworks
• Maintaining the brand asset library and briefing external partners (designers photographers videographers) to brand standards

What you need to be considered

• 35 years experience in a brand creative editorial or copywriting role
• Strong written English confident across multiple formats with a clear editorial instinct
• Demonstrable copywriting and editing skills
• A visual aesthetic you have an eye and you can brief against it
• Experience applying and maintaining brand guidelines
• Comfortable reviewing and giving constructive feedback on others work
• Ability to manage multiple briefs and deadlines without losing quality
• Examples of your editorial and copywriting work must be included with your application no examples no response

Bonus points if you

• Have a background in luxury travel hospitality or premium lifestyle brands
• Are familiar with and experienced in using AI tools (ChatGPT Claude etc.)
• Have experience in a content lead brand coordinator or junior creative director role
• Have a photography or videography sensibility