Senior Industry Marketing Manager – TMT (Telecom, Media & Technology)

As the Senior Marketing Manager for TMT you will drive ServiceNows industry-led marketing strategy for Indias rapidly evolving Telecom Media and Technology sectors. This role is designed for a seasoned B2B marketer who understands Indias digital transformation landscape5G rollout network automation customer experience transformation AI/GenAI adoption cybersecurity enterprise automation and cloud maturity.

Operating as a senior individual contributor you will build and execute integrated programs that position ServiceNow as the leading workflow automation and platform-of-platforms provider for TMT enterprises. You will partner closely with India Sales APAC Integrated Marketing Solution Consultants Partners & Alliances and your APAC Enterprise and Field Marketing (EFM) peers to create and accelerate pipeline deepen account engagement and grow ServiceNows footprint across the TMT ecosystem in India.

Crucial to your success is having a good foundation in SaaS and enterprise technology exposure to integrated marketing strategy solid experience in campaign delivery across channels relationship management skills team collaboration adaptability and expertise in enterprise technology marketing in a fast-paced dynamic environment.

Key Responsibilities:

• Act as the India field marketing TMT lead collaborating closely with all India GTM Sales and Partner teams to gather insights deliver campaigns and align plans to accelerate business growth.
• Develop a data-informed strategy on audience segmentation and opportunity prioritization of marketing channels and tactics to conceptualize programs that will deliver impact across the account customer lifecycle.
• Design and execution of key in-market direct and 3rd party events providing a superlative customer experience in partnership with the local team and APAC ( when and where applicable).
• Lead through influence to ensure delivery and execution at scale of campaigns and programs across India Field marketing and business teams that result in measurable growth in business goals and revenue. Set best practices in narratives engagement and high-performance campaigns.
• Leverage all direct and indirect channels to land new business and drive up-sell cross-sell and adoption marketing campaigns across customer buying groups and activate the ecosystem for new business acquisition.
• Develop and test new campaign scenarios to drive optimizations and efficiencies against investments.
• Prepare and input into forecasts performance reports monitoring key business metrics quality and audience insights.
• Continually look at ongoing innovations and best practices to elevate the program experience and results.

Industry & Go-to-Market Strategy:

• Localise and land ServiceNows global TMT value propositionse.g.

            - Telecom Service Management (TSM)

            - Order Management for Telecom (OMT)

            - Customer Service Management (CSM)

            - Employee Experience & HR Service Delivery

            - Security & Risk workflows

            - Now Platform GenAI

• Build an India-specific strategy that aligns with local sales priorities and top TMT accounts (Telcos IT/ITeS Digital Natives OTT players Media & Broadcasting Technology Services).
• Monitor India-market developments: 5G SA/NSA launches enterprise private 5G OSS/BSS modernisation churn management digital ops generative AI adoption regulatory shifts (TRAI DOT) and cloud sovereignty.

Campaign Development & Execution:

• Design and execute industry campaigns to strengthen ServiceNows position as theTMT workflow platform of choice.
• Run integrated programs across:

           - Digital campaigns (in partnership with APAC Digital marketing)

           - Webinars workshops and customer roundtables

           - Field events with partners (HCLTech Infosys Wipro Airtel Jio TechM Accenture)

           - Analyst and influencer-led engagements

• Localise global content for Indias business context including thought leadership tied to AI automation and service assurance.

Sales & Partner Alignment:

• Support the India TMT sales team deal-based marketing in partnership with ABM and Exec marketing (when appropriate) and industry-relevant messaging.
• Build and maintain industry-specific sales enablement assets India case studies and proof points in partnership with APAC Customer Marketing
• Partner with Solution Consultants to create India-specific customer value stories and workflow-based use cases.

Executive Analyst & Industry Engagement:

• Activate ServiceNow leadership in India for TMT focused CXO engagements roundtables and advisory councils in partnership with ABM and Exec marketing.
• Collaborate with industry bodies (e.g. COAI IAMAI NASSCOM) to strengthen ServiceNows thought leadership presence.
• Engage with analysts to influence India TMT narratives around automation AIservice assurance and enterprise digital transformation.

Performance & Insights

• Track campaign performance using available dashboards and report on pipeline contribution account engagement and ROI.
• Use data-driven insights to optimise programs and support annual planning.

Qualifications :

To be successful in this role you have:

Skills and Competencies:

• Strong understanding of Indias Telecom Media & Technology landscape and its digital transformation agenda.
• Experience with enterprise SaaS marketing ideally in workflow automation cloud AI or ITSM/CSM/ESM-adjacent technologies.
• Depth in integrated marketing and hands-on field activation.
• Strong narrative-building skillsable to translate platform capabilities into business outcomes.
• Excellent collaboration skills across sales partners and cross-functional stakeholders.
• Proficiency with MSFT Dynamics Power BI and field marketing analytics.

Experience requirements:

• 7 10 years of enterprise B2B marketing experience ideally within SaaS telecom cloud IT services or digital transformation environments.
• Proven success in revenue-oriented field marketing.
• Experience supporting large enterprise or GSI/Telecom accounts.
• Familiarity with globalregionallocal matrix environments.

Qualifications:

• Bachelors degree in Marketing Business or Technology.
• Postgraduate qualification (MBA) is beneficial but not required.
• Deep understanding of Indias business culture and TMT ecosystem.

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time