Growth Marketer (Pipeline-Focused)

Lagos - Nigeria

Monthly Salary: Not Disclosed

Experience Required: 4-5years

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

This is a remote position.

About Basecode

Basecode is a digital solutions and IT consulting company helping businesses automate streamline and scale using tools like Zoho Salesforce and Google Workspace.

We implement systems and help businesses close faster reduce manual work and operate more efficiently.

Now were looking for someone who can make sure the right businesses consistently find us and convert into real opportunities.

The Role

This is not a content or brand awareness role.

You are responsible for generating pipeline improving conversions and driving revenue through marketing.

Youll own the full journey from attracting the right audience to turning them into qualified discovery calls.

What Youll Own

Building a predictable lead generation engine

Increasing qualified discovery calls

Improving conversion rates across the funnel

Turning marketing into a revenue driver not a cost centre

What Youll Actually Do

Build & Run Lead Generation Campaigns

Launch 24 campaign experiments per month across LinkedIn email and landing pages

Create and test offers (e.g. CRM audits automation checklists free consultations)

Set up and manage outbound LinkedIn workflows (connection nurture call booking)

Own LinkedIn as a Primary Growth Channel

Plan and publish 35 posts weekly (founder-led brand content)

Turn internal insights into content (client wins before/after transformations breakdowns)

Actively engage with target audiences (comments DMs prospecting)

Optimise Website & Landing Pages for Conversion

Audit key pages and identify drop-offs

Create/improve landing pages for campaigns with clear offers and CTAs

Run A/B tests on headlines structure and conversion paths

Manage Lead Capture & CRM Flow

Set up and optimise lead forms and pipelines

Build email nurture sequences (35 touchpoints per lead)

Track lead sources and movement through the funnel

Execute Email Marketing & Nurture

Send 12 targeted campaigns weekly (insights offers case studies)

Build automated flows (lead nurture follow-ups re-engagement)

Continuously improve open click and conversion rates

Run Paid Experiments (If Applicable)

Launch small-budget campaigns (LinkedIn Ads Google Ads)

Test audiences messaging and offers

Scale what generates qualified leads

Turn Results Into Growth Loops

Double down on what works

Repurpose winning content across channels

Continuously optimise based on performance

How Youll Be Measured

Qualified leads generated

Discovery calls booked

Cost per lead

Conversion rates (visitor lead call)

Pipeline contribution

Requirements

What Were Looking For

3 years experience in growth performance or B2B marketing

Proven ability to generate leads or revenue (not just engagement)

Strong understanding of funnels landing pages and conversion

Experience working with CRM systems and lead tracking

Comfortable marketing technical or service-based solutions

Fast executor who tests learns and iterates quickly

Youre Not a Fit If

You focus on likes and impressions over results

You need constant direction to execute

You avoid data or performance tracking

Youve never owned outcomes end-to-end

306090 Day Plan

First 30 Days Understand Audit Launch

Deep dive into services audience and sales process

Audit website content funnels and CRM setup

Fix immediate gaps (CTAs forms tracking)

Launch first campaigns and lead generation offers

Start LinkedIn content light outbound

Outcome: Campaigns live and initial leads coming in

Days 3160 Build the Engine

Double down on whats working

Build structured funnels (landing page nurture call)

Launch email sequences and weekly campaigns

Improve CRM tracking and pipeline visibility

Run initial paid tests (if viable)

Outcome: Consistent repeatable lead flow

Days 6190 Optimise & Scale

Improve conversion rates across funnel

Scale top-performing channels and campaigns

Build content campaign conversion loops

Align closely with sales to improve lead quality

Outcome: Predictable optimised pipeline generation

Benefits

To Apply

Send your CV and show us proof of execution: Campaigns youve run Funnels youve built or improved Results youve driven (leads conversions revenue) to with the Subject Growth Marketer

This is a remote position. About Basecode Basecode is a digital solutions and IT consulting company helping businesses automate streamline and scale using tools like Zoho Salesforce and Google Workspace. We implement systems and help businesses close faster reduce manual work and opera...