Growth & Community Activation Manager

Growth & Community Activation Manager

About the Role

Location: Lagos Nigeria (Hybrid) Travel: (Up to 50%)

Krowdshield is redefining community safety through real-time incident reporting predictive intelligence and AI-powered insights. As we prepare to launch our MVP beta across gated communities and campuses were looking for a Growth & Community Activation Manager to own early-stage growth and engagement end to end.

This role blends growth marketing online community building email communications and on-the-ground activation. Youll be responsible for building awareness trust and sustained engagement both digitally and in person city by city.

Youll design and execute grassroots growth strategies grow and manage email-based communities run field activations manage ambassadors and ensure all communications are executed responsibly and in compliance with marketing regulations. This is a hands-on entrepreneurial role for someone who thrives in early-stage environments.

This is a contract-to-hire role (initial 3-month contract) with potential to convert to full-time based on performance.

Key Responsibilities:

Growth Strategy & Campaign Execution

• Translate MVP launch and beta growth strategy into weekly execution plans calendars and campaign checklists.

• Own organic and grassroots growth efforts across digital and in-person channels.

• Refine and maintain consistent brand messaging across email social community platforms and field activations.

• Plan and execute a 30-day launch countdown campaign across online and offline channels.

Online Community Building & Email Marketing

• Build and grow Krowdshields online community through email communications social platforms and invite-only groups.

• Own the end-to-end email marketing lifecycle including:

-Managing subscriber lists and segments

-Creating and sending campaign and community emails (beta invites updates event announcements)

-Coordinating newsletters launch updates and ambassador communications

• Maintain accurate and organized email lists ensuring:

-Proper opt-in and consent management

-Clear unsubscribe mechanisms

-Adherence to applicable marketing and communication regulations (e.g. CAN-SPAM and related standards)

• Monitor email engagement metrics (open rates click-throughs replies) and optimize messaging accordingly.

Community & Campus Activation (In-Person)

• Lead Krowdshield activations within gated communities estates and university campuses.

• Build trusted relationships with residents student leaders school administrators and community security stakeholders.

• Host and facilitate:

-Community info sessions

-Product demos

-Small in-person and virtual events

• Act as the face of Krowdshield during field activations clearly and confidently communicating the value of the platform.

• Collect real-time feedback from community members to inform product and rollout improvements.

Ambassador & Advocacy Program

• Recruit onboard and manage early ambassadors and community advocates.

• Identify and nurture power users who can drive organic growth within their communities.

• Develop ambassador toolkits talking points and content to support local outreach.

• Highlight ambassadors through email social content and community communications.

Social Media & Content (Organic)

• Own Krowdshields organic social media presence (Instagram Facebook LinkedIn).

• Plan create and schedule content (minimum 23 posts/week) including:

-Community stories

-Field activations

-Ambassador highlights

-Educational product content

• Monitor channels daily and engage with comments DMs and user-generated content.

• Track performance metrics to inform content and engagement strategy.

Field Marketing & Grassroots Activation

• Organize and execute Krowdshields presence at local events farmers markets school gatherings and partner locations.

• Coordinate distribution of flyers posters and promotional materials.

• Support vendor coordination for signage branded materials and event logistics.

• Tailor engagement strategies to different community types and local contexts.

Communication Feedback & Reporting

• Manage two-way communication with users via email social platforms WhatsApp groups and in-person interactions.

Track and report weekly on KPIs including:

-Email list growth and engagement

-Beta signups and activations

-Event participation

-Ambassador-driven referrals

• Share qualitative insights and feedback with product field strategy and leadership teams.

Qualifications

• 25 years of experience in growth marketing community management email marketing field marketing or grassroots engagement.

• Hands-on experience building and managing email-based communities and subscriber lists.

• Working knowledge of email marketing best practices and compliance requirements.
• Strong written verbal and interpersonal communication skills.

• Comfortable explaining technology in simple relatable terms.

• Experience using tools such as MailerLite HubSpot or similar platforms is a plus.

• Familiarity with Canva CapCut or basic content creation tools.

• Highly organized self-directed and comfortable managing multiple priorities.

• Energetic outgoing and confident representing a brand in the field.

Ideal Profile

• A builder at heart who enjoys creating momentum from the ground up.

• Equally comfortable growing online communities and showing up in person.

• Thoughtful about trust consent and responsible communication.

• Scrappy creative and resourceful with limited budgets.

• Excited to collaborate across product operations and leadership.

Reporting Structure

Reports to: CEO or Field Strategy & Insights Director

Collaborates closely with: Product Marketing Lead Customer Success Team City Activation Managers and Founding Team

Logistics & Compensation

Contract Duration: 3 months (with potential full-time conversion)

Location: Remote-flexible for planning; in-person field activations required

Travel: Required for activations (expenses covered)

Compensation: Competitive contract rate (discussed during interview)

Why Join Krowdshield

At Krowdshield youll help build safer smarter communities by blending technology with human connection. This role offers real ownership real-world impact and the opportunity to shape how Krowdshield grows online and on the ground.