We are seeking a highly experienced Senior Growth Manager (B2C) to drive learner acquisition engagement retention and revenue growth for our EdTech platform. The ideal candidate will lead data-driven growth strategies that attract learners improve course completion rates and scale our consumer education products.
Key Responsibilities
Develop and execute B2C and B2B growth strategies for learner acquisition and engagement
Drive end-to-end user lifecycle growth (acquisition activation retention referral)
Design and optimize digital marketing campaigns across multiple channels
Analyze learner behavior and data to improve conversion and course completion rates
Lead growth experiments A/B testing and funnel optimization initiatives
Collaborate with product marketing and content teams to improve learner experience
Identify and scale high-performing acquisition channels for EdTech users
Track analyze and report key growth and learning performance metrics
Requirements
5 years experience in B2C growth digital marketing or performance marketing (EdTech experience is a plus)
Strong understanding of customer acquisition and retention in digital learning platforms
Experience managing paid campaigns (Meta Google Ads etc.)
Strong analytical skills with ability to interpret data and optimize funnels
Familiarity with CRM and marketing analytics tools
Strong communication leadership and execution skills
Proven ability to scale user growth for digital or education products
Nice to Have
Experience in EdTech SaaS or marketplace platforms
Knowledge of product-led growth (PLG) strategies
Experience improving learner engagement or course completion rates
Experience leading small growth or marketing teams
Required Skills:
Requirements 5 years of experience in B2C/B2B sales business development or corporate account support roles Proven ability to generate leads and support deal closure in a target-driven environment Strong communication negotiation and relationship-building skills Comfortable engaging professional stakeholders such as HR teams managers and business executives Ability to work with CRM tools for tracking leads and managing pipelines Self-motivated organised and able to work independently with guidance Strong interest in sales business growth and enterprise development Ability to learn quickly and understand workforce development solutions. Nice to Have Exposure to EdTech HR Tech SaaS or professional services environments Experience working with structured sales pipelines or enterprise clients Understanding of corporate training talent development or learning solutions Familiarity with startup or fast-paced growth environments
Required Education:
Bsc/HND in any related field is an added advantage
We are seeking a highly experienced Senior Growth Manager (B2C) to drive learner acquisition engagement retention and revenue growth for our EdTech platform. The ideal candidate will lead data-driven growth strategies that attract learners improve course completion rates and scale our consumer educa...
We are seeking a highly experienced Senior Growth Manager (B2C) to drive learner acquisition engagement retention and revenue growth for our EdTech platform. The ideal candidate will lead data-driven growth strategies that attract learners improve course completion rates and scale our consumer education products.
Key Responsibilities
Develop and execute B2C and B2B growth strategies for learner acquisition and engagement
Drive end-to-end user lifecycle growth (acquisition activation retention referral)
Design and optimize digital marketing campaigns across multiple channels
Analyze learner behavior and data to improve conversion and course completion rates
Lead growth experiments A/B testing and funnel optimization initiatives
Collaborate with product marketing and content teams to improve learner experience
Identify and scale high-performing acquisition channels for EdTech users
Track analyze and report key growth and learning performance metrics
Requirements
5 years experience in B2C growth digital marketing or performance marketing (EdTech experience is a plus)
Strong understanding of customer acquisition and retention in digital learning platforms
Experience managing paid campaigns (Meta Google Ads etc.)
Strong analytical skills with ability to interpret data and optimize funnels
Familiarity with CRM and marketing analytics tools
Strong communication leadership and execution skills
Proven ability to scale user growth for digital or education products
Nice to Have
Experience in EdTech SaaS or marketplace platforms
Knowledge of product-led growth (PLG) strategies
Experience improving learner engagement or course completion rates
Experience leading small growth or marketing teams
Required Skills:
Requirements 5 years of experience in B2C/B2B sales business development or corporate account support roles Proven ability to generate leads and support deal closure in a target-driven environment Strong communication negotiation and relationship-building skills Comfortable engaging professional stakeholders such as HR teams managers and business executives Ability to work with CRM tools for tracking leads and managing pipelines Self-motivated organised and able to work independently with guidance Strong interest in sales business growth and enterprise development Ability to learn quickly and understand workforce development solutions. Nice to Have Exposure to EdTech HR Tech SaaS or professional services environments Experience working with structured sales pipelines or enterprise clients Understanding of corporate training talent development or learning solutions Familiarity with startup or fast-paced growth environments
Required Education:
Bsc/HND in any related field is an added advantage
Job Location:
Monthly Salary:
Experience Required:
Posted on:
Vacancies:
