Product and Growth Marketer
Job Location:
Monthly Salary:
Experience Required:
Posted on:
21 days ago
Posted on:
Vacancies:
1 Vacancy
Vacancies:
Job Summary
Job summary
We are seeking a results-driven product & growth marketer (Fintech) to drive user acquisition engagement and revenue growth for our fintech products. The ideal candidate will bridge the gap between product marketing and salesowning the full growth funnel from awareness to conversion and retention.
Job descriptions & requirements
Responsibilities
- Develop and execute go-to-market strategies for new and existing fintech products
- Drive user acquisition activation retention and revenue growth
- Plan and execute growth campaigns across digital channels (paid ads social media email referrals etc.)
- Analyze user behavior and optimize conversion funnels
- Run A/B tests and experiments to improve product performance
- Work closely with product engineering and sales teams to align growth initiatives
- Identify and leverage new growth opportunities and channels
- Track and report on key metrics (CAC LTV conversion rate retention churn ROI)
- Develop messaging and positioning that resonates with target users
- Gather and interpret customer insights to improve product-market fit
Requirements
- 35 years experience in growth marketing product marketing or performance marketing (preferably in fintech or tech)
- Strong understanding of growth funnels (Acquisition Activation Retention Revenue)
- Experience with digital marketing channels (Google Ads Meta Ads SEO email marketing etc.)
- Proficiency in analytics tools (Google Analytics Mixpanel Amplitude etc.)
- Data-driven mindset with ability to translate insights into action
- Strong problem-solving and experimentation skills
- Excellent communication and collaboration skills
- Ability to thrive in a fast-paced startup environment
Nice to Have:
- Experience in fintech payments or digital products
- Knowledge of CRM tools and automation platforms
- Experience running referral or affiliate programs
- Basic understanding of UX/UI and product design principles
Key Success Metrics:
- User acquisition growth
- Conversion rate improvement
- Customer retention and engagement
- Revenue growth and ROI on campaigns
Renumeration: 400000 - 500000
Location: Alausa Ikeja
Work Mode: Hybrid
Required Education:
BSC
