SEO and GEO Specialist
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Job Location:
Monthly Salary:
Posted on:
5 days ago
Vacancies:
1 Vacancy
Job Summary
Role Purpose
Own day-to-day execution and implementation of SEO and GEO across global presales and postsales digital assets ensuring Cigna content is discoverable cited and accurately represented in both traditional search engines and AIdriven generative platforms.
Core Skillset & Capabilities
- Traditional SEO (Strong Hands-on Foundation)
- Deep expertise in on-page SEO: titles meta descriptions headers internal linking URL structures
- Technical SEO execution: crawlability indexing Core Web Vitals XML sitemaps canonicals
- Hands-on experience working directly with developers and CMS platforms (implementation not advisory-only)
- SEO performance tracking using GA4 BrightEdge and similar enterprise tooling.
Advanced SEO GEO & Search Strategy
- Proven experience designing multimarket SEO strategies that go beyond content execution into platform architecture and entitybased discovery models
- Strong grasp of semantic SEO entity authority and knowledge graph principles across both web and app ecosystems
- Ability to translate business and CX objectives into measurable organic AIled discovery and conversion outcomes
- Experience assessing brand representation comparison and citation in generative AI experiences (e.g. LLMdriven summaries and recommendations)
- Demonstrated success delivering conversion rate optimization (CRO) initiatives tied to organic and discovery traffic
Generative AI & GEO Leadership
- Strong conceptual and practical understanding of LLMs AI search experiences and Generative Engine Optimization (GEO)
- Experience defining content structures metadata standards schema and technical signals optimized for AIdriven platforms
Ways of Working
- Works closely with CX Digital & Web development teams and analytics partners
- Supports multiple global markets while balancing global standards with local execution
- Acts as an internal execution partner for markets reducing reliance on agencies
About The Cigna Group
Cigna Healthcare a division of The Cigna Group is an advocate for better health through every stage of life. We guide our customers through the health care system empowering them with the information and insight they need to make the best choices for improving their health and vitality. Join us in driving growth and improving lives.Required Experience:
IC
About Company
Cigna Healthcare offers health insurance plans such as medical and dental to individuals and employers, international health insurance, and Medicare coverage.
