Regional Biddable Planning Manager

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Job Overview:

We are seeking a Regional Biddable Planning Manager to lead performance strategy and planning across Social Search and Programmatic channels for regional and multi-market campaigns.

This role will focus on translating regional media strategy into biddable approaches while ensuring consistency quality and performance across markets.

You will work closely with planning teams local market teams and specialist activation teams acting as the bridge between strategy and execution to drive performance outcomes.

Role Responsibilities:

• Partner with regional planning teams to translate strategy into detailed biddable plans (channel mix targeting budget phasing) across Social Search and Programmatic
• Define and apply biddable frameworks (audience platform roles budget allocation measurement)
• Support and guide budget allocation and pacing to maximise efficiency and ROI
• Ensure consistency and best practices across markets with flexibility for local adaptation
• Oversee activation teams to ensure accurate setup execution quality and alignment with strategy including regular quality checks
• Monitor performance and lead test-and-learn initiatives (e.g. A/B testing creative and audience experiments)
• Translate performance data into clear client-friendly insights and recommendations
• Build strong relationships with clients platform partners and internal teams
• Stay up to date with platform developments and innovation opportunities

Qualifications:

• Strong background in digital planning and execution particularly in Social Search and Programmatic.
• Minimum 5 years of experience in performance marketing or biddable media (Social Search Programmatic)
• Strong hands-on experience with major platforms (Google Meta TikTok DV360)
• Experience working on regional or multi-market campaigns is preferred

Skills & Capabilities

• Strong understanding of biddable ecosystem including targeting bidding strategies and optimisation levers
• Ability to translate strategy into performance-driven execution frameworks
• Strong analytical skills with experience in data interpretation and performance optimisation
• Proficient in various data and analytics tools (GA4 MMP CAPI CRM Integration etc.)
• Ability to work across multiple stakeholders and markets ensuring alignment and consistency
• Strong project management skills managing multiple campaigns and timelines
• Excellent communication skills with the ability to simplify complex data for stakeholders
• A test-and-learn mindset driving continuous improvement and innovation
• Detail-oriented with strong problem-solving capabilities.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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