Country Sales Manager

Job Title: Country Sales Manager – Alcohol Business (Nigeria – Countryside Operations)

Location: Nigeria (Extensive travel across rural and semi-urban markets)

Role Overview:

We are seeking a highly experienced and result-oriented professional from the alcohol/liquor industry to lead and expand our countryside operations in Nigeria. The candidate will be responsible for driving sales managing local teams ensuring market penetration and building strong distribution networks across wholesalers retailers and institutional buyers.

Key Responsibilities:

• Sales Leadership & Execution:

• Drive monthly sales targets for company alcohol products in assigned regions.

• Ensure consistent achievement of defined sales volumes and revenue goals.

• Develop and execute territory-specific sales strategies.

• Team Management & Monitoring:

• Supervise and control the local sales team.

• Track daily field activities market visits and performance of sales personnel.

• Ensure disciplined reporting and accountability across the team.

• Market Coverage & Distribution:

• Build and maintain strong relationships with wholesalers distributors retailers and bulk buyers.

• Expand distribution footprint across countryside and untapped regions.

• Monitor stock movement and availability in the market.

• Collections & Financial Discipline:

• Ensure timely collections against sales.

• Manage cash collections and maintain strict financial discipline.

• Minimize outstanding receivables and credit risks.

• Travel & Business Development:

• Travel extensively across Nigeria to develop new markets and secure orders.

• Identify and establish business associations partnerships and new opportunities.

• Branding & Market Visibility:

• Execute local branding promotions and visibility campaigns.

• Coordinate advertising initiatives suited to rural and semi-urban markets.

• Strengthen brand recall and positioning in the local market.

• Reporting & Compliance:

• Provide regular sales reports forecasts and market intelligence.

• Ensure adherence to local laws and regulations related to alcohol sales and distribution.

Candidate Profile:

• Must have prior experience in the alcohol/liquor industry (mandatory).

• Proven track record in sales distribution and team handling.

• Strong understanding of rural and countryside markets.

• Ability to manage operations independently in a challenging environment.

• Excellent negotiation relationship management and leadership skills.

• Willingness to travel extensively across Nigeria.

Compensation:

• Package will be aligned with the candidate’s current/past compensation.

• Performance-linked incentives based on monthly sales targets and projections.

Key Performance Indicators (KPIs):

• Monthly sales volume achievement

• Collection efficiency and cash flow management

• Expansion of distribution network

• Market penetration and brand visibility

• Team performance and reporting discipline