Brand Manager
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Galderma is the emerging pure-play dermatology category leader present in approximately 90 countries. We deliver an innovative science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981 we have dedicated our focus and passion to the human bodys largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin we are in shapes our lives we are advancing dermatology for every skin story.
We look for people who focus on getting results embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all they must be passionate about doing something meaningful for consumers patients and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company we embrace diversity and respect the dignity privacy and personal rights of every employee.
At Galderma we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled direct impact.
Responsibility
- Formulate and execute effective brand & marketing strategies to achieve business objectives (financial and non-financial) for responsible brands in the Hong Kong and Macau Injectable Aesthetics markets as brands owner.
- Accountable for the marketing budget to deliver brand performance including market shares consumer communication and customer adaptation of the responsible brands.
- Develop and maintain the brand guides hubs and material folders for strategy deployment materials sharing as brands owner.
- Work closely with managers and marketing team members to drive and perform effective and efficient communications alignments and marketing operations.
- Work closely with marketing sales & educational team to ensure effective marketing executions to support customer and HCPs engagement and commercial operations.
- Monitor brand performance by capturing market insights and intelligence conducting market share analysis and competitor analysis on a timely manner and translating them into actionable items to facilitate business development.
- Formulate the marketing plan for the assigned brands and liaise with agencies to drive and execute marketing campaigns including advertising digital social media and influencer PR to drive consumer demand and customer engagement.
- Keep track of marketing campaigns (ATL & BTL) within the industry. Evaluate campaign effectiveness and ROI and propose the next action plan.
- Develop POSM and sales kits and be responsible for ensuring successful implementation across channels.
- Work closely with Supply Chain RA MA and Regional/Global office for product and campaign launch and pipeline development.
Requirements:
- Bachelors degree in science business or marketing-related fields.
- At least 3-5 years of solid marketing experience in the healthcare and aesthetic industry with a focus on injectable aesthetics in Hong Kong and Macau is highly desirable.
- Strong analytical communication and presentation skills.
- Strong team player able to work effectively and closely with internal and external stakeholders as partners.
- Effective time and project management and the ability to work independently.
Required Experience:
Manager
