KAM Ecommerce | FMCG | Bangalore
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Job Location:
Monthly Salary:
Posted on:
3 hours ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Position Description
Position Title
Function
Stakeholders
Location
Job purpose
Key Job
Responsibilities
KAM-Ecommerce
Sales
Internal:
- Modern Trade Operations Head
- ASMs/ASEs -Modern Trade
- Brand Team
- Commercial
- Customer marketing manager
External: -
- Category Heads / Managers of Retail Chains
Bangalore
Responsible for managing online sales and presence of Wipro build a
strong brand image that attracts consumers .To Explore Identify Enroll
and Manage modern trade thereby building a strong profitable volume
and value base with top end relationship matrix and account handling
norms.
Key Responsibilities:
Relationship with the Account and Joint business planning
-Engagement and business partnership with key ecommerce players on
various platforms
- A business review with the accounts and also develop business plans for
the year including revenue planning calendar planning focusing on
value growth areas for the Britannia business
- Developing & negotiating TOTs which drive profitability and presence
for the range of brands to be executed
- National chains across regions to be tapped and TOTs to be signed and
executed
- Renew contracts annually with growth in business and market share
- Ensure presence of higher gross margin brands in the mix while
finalizing the TOTs
Drive Brand Activations
- Driving various brand activations combos visibility elements cross
promos with other range etc.
- Developing visibility elements for the channel by understanding
customer needs and space or Terms of trade
- Work along with the retailers to find and build newer properties (e.g.
Shubh Aarambh) each year
Ensure regional alignment with Operation Managers regarding the
Terms of Trade and execution
In-store execution incl. purchase order mgmt. order fulfilment
collection a/c reconciliations promo executions
Develop a price pack strategy with special packs for chains
Assess potential for special packs and work on the development of the
same with the team
Managing channel conflicts
(E.g.. national chains selling to retailers and hence disrupting trade terms
between modern and general trade)
MBA (Specialization in Sales & Marketing) Premier B School
4 - 7 years (handling key accounts/ national chains with some sales and
trade marketing experience)
Leadership skills
Communication skills
Commercial Acumen
Object Orientation
Process Management
Education
Qualification
Desired
competencies
Experience (yrs)
Contact Details:
HR Zara
