Group Lead Generation Operations Manager
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Job Location:
Monthly Salary:
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
Mission
Provide full visibility and stewardship of the global LeadGen strategy and engine ensuring regions align on the right processes technologies and workflows to improve funnel performance. This role connects global strategy with local execution and adapts support by region maturity especially in AI funnel operations and SDR effectiveness.
1. Owns globaltolocal execution
- Maintains a shared uptodate understanding of what each region (and countries inside) is doing across the funnel (programs leads SDR workflows processes performance).
- Identifies gaps bottlenecks and maturity differences country by country and adapt the way in which the global team supports and assists these markets according to their maturity and level of autonomy
- Defines global reference standards and supports regions in adopting and adapting them consistently based on local maturity and context.
2. Modernizes the LeadGen tech stack (with AI at the core)
- Leads and enables the shift from basic lead capture to conversationbased interactions where customers can be quickly qualified or redirected to a human agent.
Examples:
- Introduces AI agents across several channels (Copilot chat messaging apps) that talk directly to prospects not only on the website so they can answer basic questions collect key information and qualify the opportunity in real time.
- Deploys sales intelligence and AI scoring that enrich leads/accounts with fit intent and buying signals enabling SDRs to prioritize the highestvalue opportunities.
- Creates simple goaloriented agents (e.g. Lead Qualification Agent Product Discovery Agent BookaCall Agent) that reduce the need for customers to navigate the website.
- Ensures that every AI conversation can be redirected to a human agent with full context avoiding repetition and improving the customer experience.
- Adds Next Best Action suggestions inside the CRM so SDRs know the best followup step for each lead (e.g. call now send email book meeting).
- In coordination with the CRM POs ensures new AI tools are properly deployed connected and well adopted across regions.
Examples:
- Coordinates the full flow so conversations move smoothly from the AI assistant to Marketing Automation to lead assignment to CRM to SDR workflows.
- Tracks adoption KPIs (e.g. % of leads qualified by the assistant % of SDRs using recommended next actions SLA compliance) and drives improvements when needed.
3. Transforms SDR & Telesales workflows
- Asseses SDR/telesales processes in each region.
Examples:- Maps endtoend SDR workflows (lead assignment first touch followup meeting handoff) to identify bottlenecks and inconsistencies.
- Evaluates maturity in areas such as contact strategies objection handling CRM adoption SLAs and followup quality.
- Implements modern tools for SDR support (AI assistants summaries objection handling prioritization models).
Examples:- Deploys AI assistants that generate call summaries followup emails and next steps automatically in CRM.
- Introduces realtime objectionhandling prompts to support SDRs during calls.
- Provides SDRs with dashboards and models that prioritize leads/accounts based on fit urgency and buying signals.
- Builds global playbooks and ensures SDR performance improves consistently.
Examples:- Creates Global Digital Sales Playbooks with recommended cadences messaging objection handling and asset usage per industry or segment.
- Defines global SLAs (e.g. timetofirsttouch followup cadence) and definitions (MQL SAL SQL) across all regions.
- Runs structured coaching and training cycles to drive consistent performance gains.
4. Provides fullfunnel visibility & performance insight
- Monitors the entire funnel globally: from digital engagement lead SDR handling opportunity creation.
- Identifies whats working whats not and what needs to change in each region.
- Reports clear actionable insightsdesigned to support regional decisionmaking highlight best practices and guide prioritization.
Qualifications :
- 712 years of experience in Lead Generation Revenue Operations or Digital/Inside Sales.
- Ability to drive global-to-local alignment ensuring consistent processes while adapting to regional maturity.
- Strong expertise in AI-powered LeadGen including conversational agents scoring models and sales intelligence tools.
- Deep understanding of SDR workflows with a track record of improving performance using tools playbooks and coaching.
- Highly analytical communicator capable of managing endtoend funnel visibility and driving adoption of new technologies and processes.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
Coface is a team of 4,500 people of 78 nationalities across nearly 60 countries, all sharing a corporate culture across the world. Together, we work towards one objective: facilitating trade by helping our 50,000 corporate clients develop their businesses.With 75 years of experience, ... View more
