Trade Category Manager Hamburg
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Job Location:
Monthly Salary:
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
Actual Talent is the talent acquisition consultancy that offers Executive Search RPO and Talent Solutions.
About the client:
Our client is a global food company based in Barcelona Spain that operates in over 50 countries across Europe and Africa offering more than 30 local brands.
Job description:
Our Trade Category Managers connect the perspectives of the consumer customer and company ensuring that category and POS activities are both shopperoriented and businessrelevant. They work closely with Sales and Marketing derive databased recommendations and thereby increase brand performance.
As a central interface our Trade Category Managers take on integrated responsibility for Trade Marketing and Category Management within a brand ensuring that both customer requirements and consumer needs are consistently reflected in all planning. The role offers a high degree of influence and ownership. It shapes both the operational and strategic execution at the POS drives category development and therefore has a direct impact on our business results.
Key Responsibilities:
Development and implementation of POS activation and promotion strategies based on shopper market and customer insights
Creation of Trade Stories marketing materials and sales support documents for Sales & Key Account Management
Planning management and evaluation of consumer promotions (including couponing display activations and 360 POS campaigns)
Analysis of market shopper and competitive trends to derive concrete growth and category recommendations
Development of customerspecific Value Stories shelf layouts and insightbased arguments for customer presentations
Management of innovation listings and evaluation of category performance for new products
Planning and monitoring of new product listings in the market
Responsible contribution to category and channel strategies for the assigned brand
Close collaboration with Sales (Field & KAM) Marketing/Insights and external partners to ensure excellent execution at the POS
Planning management and reporting of the trade and promotions budget
Use of relevant analytical tools (e.g. Nielsen SimIT Power BI) to evaluate performance and identify optimization opportunities
Requirements:
Completed degree in business administration ideally with a focus on Marketing Category Management or Market Research
Excellent German and English skills at a minimum C1 level
Confident handling of Nielsen data; knowledge of SAP Power BI or similar analytical tools is an advantage
Strong entrepreneurial mindset high sense of ownership and clear customer and solution orientation
Structured analytical and communicative working style able to translate complex insights into clear messages
Ideally GS1 certification in Category Management
Nielsen (must have)
SimIT / GS1 Certification (must have / strong advantage)
PowerBI (nice to have)
SAP (nice to have)
