Communications Specialist
Johannesburg - South Africa
Department:
Job Summary
MEDIA RELATIONS
Establish a network of personal relationships with the Red Bull Sports team media contacts content developers photographers e.t.c. in all relevant fields for Red Bull to support national communication targets and business plan goals.
Distribute customised local content nationally to the appropriate media outlets in print web TV and radio supporting the own channel needs and strategies
Monitor quality and quantity of the generated results to fine tune future approaches
Support the Head of Communications in creating and nurturing credible media partnerships for sports and athlete projects
Help conceptualise new format ideas suggest content for channel building and drive quality exposure for the brand
Prepare and disseminate media content with the aim of generating quality coverage for projects in portfolio
Cultivate and enhance collaborative working relationships with the media
Lead internal communications for RBZA
Manage the flow of news about the company and create effective communication channels
COMMUNICATIONS PLANNING FOR SPORTS PROJECTS
Lead in the development of a target-oriented well-balanced Sports Communications plan that serves local business need.
Make full use of Red Bulls content portfolio by leveraging local and international projects in the local media market to build brand awareness and image.
Develop customized editorial plans.
Qualifications :
National Diploma or BA Degree in Public Relations/ Strategic Communications/Brand Communications/Marketing communications/Corporate Communications
3-5 years experience in editorial communication/PR for athletes/sports marketing activations
Experience in the entertainment lifestyle and consumer PR scene
A track record in leading projects and securing brand reach & engagement via earned media amplification
Sound knowledge of computer programs -Word Excel Power Point
Ability to think strategically on how to position Marketing and Media initiatives to guarantee message pull-through to our target audience via media
Interest in social innovation and socially conscious issues affecting our 18 24yr old target market
Understand and have experience of the national media landscape (print broadcast & digital) with an established list of contacts within media already
Exceptional story telling skills with the ability to identify stories with true media potential
Very equipped to build media relations in all fields
An agile team player that know how to get work done - can do attiitude
Understanding of distribution across owned and earned channels
Works with high passion and high affinity with the world of Culture
Production knowledge (photography text moving images)
Agency partner management
Additional Information :
This job description is not exhaustive of the potential duties that the successful applicant will be required to perform and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more