Portfolio and Category Acceleration Lead

Shanghai - China

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

Job Description:

What are your main responsibilities

Product Strategy Planning

Lead in-depth consumer & market insight (CMI) system integrate market trends channel dynamics and pet owner insights to formulate Royal Canin Chinas mid-to-long term product strategy and key product line development initiatives.
Collaborate closely with pillars to implement channel-specific product strategies and underpin the overall strategy of Royal Canin China.

Portfolio Strategy Management & Optimization

Own end-to-end product portfolio strategy and management; continuously review and optimize portfolio based on market feedback channel changes and consumer insights to improve product line efficiency and drive sustainable growth.

Consumer & Market Insight Management

Establish and lead consumer and market insight mechanism including consumer research competitive analysis trend tracking and data interpretation.
Translate actionable insights into product strategy portfolio decisions and innovation priorities ensuring all product decisions are insight-driven.

Product Innovation

Explore product and packaging innovation opportunities; collaborate with Global APAC and cross-functional teams to drive localized innovation and process optimization.

Product Content Upgrade & Optimization

Partner with cross-functional teams to upgrade product positioning and selling points and develop compelling product marketing content to strengthen market competitiveness.

Cross-functional Collaboration & Execution

Work closely with demand supply and other cross-functional teams to drive product strategy execution and continuous improvement.

Team Development

Develop direct reports to build a strong talent pipeline and high-performance team.
Cultivate cross-functional partnerships to enhance collaboration between central marketing and pillar marketing teams.

What are we looking for

Education: Bachelors degree or above
Experience: 10 years in marketing and innovation (Prefer Pet FMCG Infant and nutrition background). Previous experience in regional/national strategic leadership roles preferred.
Skills: Strong strategic thinking Strategy building and deployment analytical skills and market insight. Excellent cross-functional and cross-level communication influencing and leadership skills. Fluent in English and Mandarin both written and spoken.
Other Requirement: Passion for pets and belief in Royal Canins precise nutrition concept. Pet owner preferred.

What can you expect from Mars

Work with diverse and talented Associates all guided by the Five Principles.

Join a purpose-driven company where were striving to build the world we want tomorrow today.

A strong focus on learning and development support from day one including access to our in-house Mars University.

An industry-competitive salary and benefits package including a company bonus.

Job Description:What are your main responsibilitiesProduct Strategy Planning Lead in-depth consumer & market insight (CMI) system integrate market trends channel dynamics and pet owner insights to formulate Royal Canin Chinas mid-to-long term product strategy and key product line development initiat...