Technology & Competitive Solution Marketing Manager
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Job Summary
The Technology & Competitive Solution Marketing Manager requires a strong understanding of the enterprise software landscape and someone who is not afraid to think differently. Contributing to the growth of IFS in a variety of ways you will play an integral role in the development of key marketing campaigns aligned to IFSs GTM. The role is fast-paced and the desired candidate will be a pragmatic intuitive hands-on marketer that will work with many teams across the organization.
The candidate will work on a variety of programs and actively contribute to the success of the central marketing team. Typical responsibilities will include:
- Meeting demand generation goals that align to the businesss strategic growth focus areas
- Owning the development of an annual demand generation plan and delivering end-to-end marketing campaigns that support IFSs GTM and fulfil pipeline requirements
- Identifying and prioritizing campaign development based on business imperatives.
- Design and manage production of high value short and long form content - including advertising direct mail event toolkits digital content webinars and social media messaging - that supports regional customer acquisition and revenue goals.
- Partner with regional marketing to plan and support their execution of your centrally generated demand generation programs providing key insights into methods of execution account prioritization and success metrics.
- Enablement of BD AE and regional marketing for key demand generation marketing campaigns providing a full spectrum of the campaign covering the who what how and why for successful execution and performance
- Analyze monitor measure and report on campaign effectiveness aligned to key metrics such as marketing influenced revenue qualified sales leads campaign performance. Share a performance dashboard with stakeholders supporting the optimization and fine tuning of campaigns.
- Working closely with key industry solution marketers to align competitive campaigns to IFSs industry GTM approach.
- Connect with Product Marketing Teams to articulate the strengths of IFSs solutions in your aligned industry.
- Collaborate with IFSs competitive intelligence team to articulate a succinct route to market message
- Ownership and accountability for your aligned section of the website working closely with SEO/AEO teams to rank highly for critical keywords and improving user journey
- Collaborate with the central IFS campaign execution team for key activities including webinars digital programs and events. And gaining key insights into campaign performance and whats delivering results (MQLs/SQLs).
- Support with key IFS events including IFS Unleashed and Connect where required
Qualifications :
- Understanding of online marketing platforms and how they can be used effectively to source nurture and accelerate prospects sales journeys.
- Undergraduate degree ideally with a focus in Marketing Engineering or a related business field (or relevant training/experience)
Additional Information :
- Confident outgoing personality that can integrate with a busy team environment
- Solid written verbal interpersonal and presentation communication skills in English
- Self-starter with a strong ability to prioritize perform and deliver to a deadline
- Creative hard-working and punctual
- Ability to demonstrate marketing ideas via a personable consultative approach working across all levels in the organization
We believe that coming together as a community in person is important for innovation connection and fostering a sense of belonging. Our roles have the right balance of remote and in-office working to enable flexibility for managing your life along with ensuring a real connection with your colleagues and the broader IFS community.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
We are growing! At IFS we are constantly growing to deliver award-winning solutions to hundreds of partners and thousands of customers worldwide! We help companies who want to be their best when it matters most at their #momentofservice. Visit https://ifs.link/IzM0px to find out mo ... View more
