Trade Marketing Manager Restaurants (QSR)
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Job Summary
LEADING OUR WINNING MINDSET
Drive acquisition and growth of QSR customers through impactful Joint Business Plans (JBPs) increasing distribution visibility and volume performance.
Develop national ATL and BTL marketing initiatives in alignment with Global Brand strategy.
Partner cross-functionally to build scalable toolkits and support strong field execution.
Work closely with Key Accounts to identify opportunities that deliver best-in-class Look Like #1 execution standards.
Continuously identify new ways to strengthen Red Bulls presence and relevance within the QSR channel.
DRIVE STRATEGY WITH CUSTOMERS
Act as the marketing expert for QSR customers identifying opportunities to grow brand presence and commercial impact.
Translate customer needs into tailored marketing plans aligned with Red Bull brand priorities and On Premise strategy.
Collaborate with Brand Marketing teams to deliver best-in-class activation plans.
Represent the Red Bull brand externally strengthening relationships and unlocking new business opportunities.
CATEGORY AND INSIGHTS
Be an expert in the QSR world through regular time in trade and customer engagement.
Develop actionable insights on key customers competitors and category trends to inform strategy.
Provide relevant insight-led recommendations that support customer growth and strengthen Red Bulls category leadership.
Identify scalable concepts tools and activations that drive measurable impact.
Qualifications :
Proven experience in Trade Marketing Brand Marketing or related commercial roles.
Experience working with Regional and Global QSR Key Accounts is highly desirable.
Strong customer-facing background with solid understanding of On-Premise trade sales processes and negotiation with Regional and Global Key Accounts.
Strategic and analytical mindset able to interpret complex trends and develop innovative strategies while maintaining the commercial big picture
Excellent communication stakeholder management and presentation skills
Highly organised and self-driven with strong project management skills a solution-oriented mindset and a passion for building new business partnerships in fast-paced environments
Additional Information :
At Red Bull we exist to give people wiiings. To achieve that we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience skills potential and talent: everyone is welcome here.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
Red Bull Student Marketeers are part of the most dynamic and empowered brand and product ambassador program in the world. They understand Red Bulls target group and are responsible for driving the brand image and product understanding on their university campus and in their region. T ... View more
