Growth Marketing Manager

Austin, TX - USA

Monthly Salary: Not Disclosed

Posted on: 4 hours ago

Vacancies: 1 Vacancy

Job Summary

Position: Growth Marketing Manager

Location: Hybrid 4 days in-office in Austin TX (210 Barton Springs Rd Austin TX 78704)

Duration: Fulltime

Campaign Strategy Prioritization & Execution

Align campaign planning to pipeline and SQL targets ensuring efforts are tied to measurable outcomes
Identify and prioritize high-impact campaigns based on audience channel and expected return
Define how channels (lifecycle partnerships content events paid) work together within each campaign
Coordinate campaign execution from planning through launch ensuring alignment across teams
Make tradeoff decisions on where to invest vs. what not to run based on performance and capacity

Audience & Data Segmentation

Develop and refine audience segmentation strategies based on ICP and behavior
Ensure campaigns are targeted to the right accounts and personas
Partner with RevOps to improve data quality segmentation and targeting accuracy

Experimentation Funnel Optimization & Performance

Identify bottlenecks across the funnel and develop hypotheses to improve conversion and pipeline generation
Design and run experiments across channels messaging and audiences to improve performance
Analyze campaign and funnel data to uncover insights and recommend optimizations
Improve funnel velocity conversion rates and overall marketing efficiency
Scale successful initiatives and iterate quickly on underperforming programs

Reporting & Insights

Develop visibility into campaign performance and pipeline contribution
Translate performance data into clear recommendations and next steps
Help the team make more informed data-driven decisions

MUST HAVE SKILLS

Marketing experience at a high growth early-stage startup
4-7 years of B2B marketing experience ideally across demand gen lifecycle or growth
Strong understanding of funnel metrics and how marketing drives pipeline
Experience prioritizing campaigns based on business goals not just executing requests
Ability to identify which campaigns are worth running - and confidence to push back on those that arent
Experience working with audience segmentation and targeting strategies to reach the highest-value accounts
Strong data instincts and ability to translate insights into clear actionable decisions
Systems thinking mindset: able to connect channels campaigns and funnel stages into a cohesive strategy
Comfort operating in ambiguity and making judgment calls with imperfect information
Bias toward action: able to move quickly from idea to execution while continuously iterating.

Position: Growth Marketing Manager Location: Hybrid 4 days in-office in Austin TX (210 Barton Springs Rd Austin TX 78704) Duration: Fulltime Campaign Strategy Prioritization & Execution Align campaign planning to pipeline and SQL targets ensuring efforts are tied to measurable outcomes Identify ...