Digital Marketing Manager

Manulife is proudly one of Canadas largest and longest-serving providers of Group Benefits and today our GB business serves millions of Canadian workers and their families and more than 27000 companies coast-to-coast including some of our nations most iconic brands. Our goal is to help our customers live better healthier lives and build strong engaged organizations. Our award-winning Group Benefits Marketing team plays a leading role in telling our story in the market engaging with our customers and delivering innovative digital marketing to promote Manulife as a trusted health partner.

Reporting to the Director Digital Marketing the Digital Marketing Manager will lead the development execution and continuous optimization of integrated digital marketing strategies with the goal of ensuring customers receive cleartimely and effective information that enhances their overall experience. The Digital Marketing Manager will play a key role in developing campaigns that empowercustomerstoself-serve adopt digital solutions and navigate their benefits confidently.

Werelooking for a seasoned digital marketer with experience inMarTechand multi-channel communicationssomeone with a flexible mindset strong multitasking abilities and the curiosity to dig in learn and help us improve our customer experience. The ideal candidate is a self-starter with a diverse skill set who thrives in a collaborative environment.

This role requires strong strategic thinking the ability to influence decision-making across multiple teams and a proventrack recordof delivering measurable marketing impact. The Manager will work closely withMarTechand Personalization Product Distribution Creative Analytics and Technology teams to shape marketing plans oversee execution and ensure alignment with key businessobjectives.

PositionResponsibilities:

• Lead the development of data-driven marketing strategies and integrated plans that support business goals andenhancingthecustomerexperience.

• Work closely withMarTechand PersonalizationProduct Distribution and Strategy teams providing strategic recommendations and thought leadership.

• Develop and managehigh-quality omni-channel marketingplansensuring messaging consistency andbrand alignmentwhile delivering againstKPIs and business outcomes.

• Leadcampaign planning timelines and prioritization across multiple initiativesand cross-functional teams.

• Projectmanagemultiple marketing programs concurrently ensuring milestones deliverables and expectations are met.

• Guideinternal and external creative teams (including agency partners) to develop innovative marketing concepts campaigns and digital assets.

• Lead the measurement and reporting of marketing performance using analytics tools and results insights and recommendations to senior partners and cross-functional teams.

• Identifyoptimization opportunities through insights and testing (A/Btesting channel performance).

• Champion best practices in digital marketing

• Identifyopportunities to improve processes workflows and operational effectiveness within the marketingteamleveragingGenerative AI solutions.

RequiredQualifications:

• University or college degree in marketing communications media or related field.

• 8-10 years of marketing experience.Proven experience developing and leading digital marketing strategies and campaigns.

• Strong understanding of digital media content strategy and online marketing best practices.

• Strong analytical skills with the ability to measure andoptimizecampaigns using insights and with A/B testingcampaign optimizationand performance metrics.

• Exceptional writing and editing abilities with a talent for simplifying complex concepts into compelling marketing narratives.

• Experience withMarTechtools(e.g. Salesforce Marketing CloudAdobeCustomer Data PlatformAdobe AnalyticsVoicedashboardsPowerBI).

• Proficiencywith Microsoft Office Suite (PowerPoint Word Excel Teams) and project management tools ().

• Experience in Group Benefits healthcare or related industries is highly valued.

Preferred Qualifications:

• Bilingualism (English and French) is an asset. If the successful candidate is in Québecproficiencyin both languages will berequiredto support clients from various provinces outside of Quebec.

When you join our team:

• Wellempower you to learn and grow the career you want.

• Wellrecognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global teamwellsupport you in shaping the future you want to see.

#LI-Hybrid

The role being advertised is an existing vacancy.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. If you are applying for this role outside of the primary location please contact for the salary range for your location.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.

We use data and analytics technologies such as artificial intelligence (AI) and automated processing tools to analyze and process the information you provide to us or third parties in the application process. For more information please refer to our personal information collection statement.