Head of Marketing, Plastics & Regenerative Medicine

Irvine, CA - USA

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

Lead develop and execute marketing strategies for a diverse portfolio spanning plastics and general surgery targeting hospital ASC (Ambulatory Surgery Center) and clinic environments. Oversee the full lifecycle management of five leading brands in their respective categories along with medical education and drive the success of upcoming product launches. Establish strong cross-functional partnerships and take an active role in both upstream business and product strategy. Cultivate meaningful relationships with internal teams and customers while continuously expanding market and competitive landscape insights. Champion change to ensure long-term sustainability and growth of the organization.

Key Responsibilities:

Develop and execute multi-year brand strategies in collaboration with Medical Affairs R&D Operations Sales Upstream Commercial and Finance.

Build and sustain cross-functional partnerships to ensure integrated execution of marketing initiatives.

Develop comprehensive marketing plans encompassing clinic hospital and direct-to-consumer (DTC) segments and Social-driven revenue within plastics and general surgery.

Lead mentor and manage a team of seven brand marketers driving alignment with business objectives and fostering professional growth.

Oversee the Medical Education department (12 team members) advancing initiatives that deliver training to over 1500 residents fellows and surgeons per year and ensuring educational programs proactively support clinician engagement and product adoption.

Oversee all aspects of upstream marketing (market analysis segmentation portfolio strategy product development) and downstream marketing (launch planning demand generation customer engagement).

Drive brand strategy and activations across multiple channels to strengthen market positioning and enhance the customer experience.

Develop and nurture relationships with key opinion leaders (KOLs) hospital administrators device partners and external agencies to amplify brand influence.

Analyze market trends competitive activity and customer insights to identify opportunities and proactively mitigate risks.

Manage marketing budgets resource allocation and track ROI for campaigns and strategic initiatives.

Ensure compliance with all regulatory legal and ethical standards in marketing activities. Report on team performance marketing KPIs and strategic progress to executive leadership.

Qualifications :

Bachelors degree (minimum) in Marketing Business or related field; MBA preferred.
12 years marketing experience in healthcare devices or hospital/consumer segments and revenue functions with 5-8 years in senior leadership roles (Director)
Demonstrated track record of owning both marketing and sales outcomes and operating a fully integrated marketing-sales model.
Proven ability to partner with or directly lead sales functions.
Proven Leadership of teams in matrixed cross-functional environments and managing through integration and change.
Experience driving influence within complex stakeholder ecosystems (hospital device partners patient advocacy etc.).
Strong background in both upstream and downstream marketing strategy.
Direct responsibility for revenue contribution and pipeline coverage aligning marketing investment strategy with sales capacity and growth targets.

Skills:

Strategic planning
Team leadership and development
Brand management
Stakeholder influence and relationship building
Market and customer analysis
Project management
Budgeting and ROI analysis
Compliance and ethics

Additional Information :

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:

The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.

Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.

AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.

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Work :

Employment Type :

Full-time