Group Product Director, Patient Marketing, Bladder Cancer

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Johnson & Johnson is recruiting for a Group Product Director Patient Marketing Bladder Cancerlocated in Horsham PA.

About Oncology

Our expertise in Innovative Medicine is informed and inspired by patients whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow.

Our Oncology team is focused on the elimination of cancer by discovering new pathways and modalities to finding treatments and cures. We lead where medicine is going and need innovators with an unwavering commitment to results.

Join us in developing treatments finding cures and pioneering the path from lab to life while championing patients every step of the way.

Learn more at GPD will lead all aspects of Patient Marketing & Strategy across the INLEXZO brand in the U.S. Bladder Cancer market continuing with the launch of the brands first indication and preparing for at least two more in close proximity. This individual will be responsible for a small team of marketers focused on the patient caregiver and patient care team audiences with the goal of activating the Patient voice to choose INLEXZO. This person will be accountable for meeting key strategic objectives of the brand and contributing to revenue performance in the U.S and a leader on the Bladder LT.

Responsibilities

The GPD will be directly responsible for all aspects of the Bladder/brand patient experience including brand education to patients/caregivers DTP/DTC advertising APPs and advocacy relations. The GPD will be responsible for strategies to improve both start and stay aspects of the patient experience where the patient care team members are a critical stakeholder. This individual will also be responsible for partnering with the Bladder GPD Market Access and Patient Access Solutions team to ensure optimal access and financial support for the brand patients while also demonstrating leadership & Partnership across the GU Portfolio.

Additional responsibilities will include but are not limited to the following:

• Patient Voice Integration and Activation: Gathering insights on Patient Experiences and Needs

• Partner across brand GPDs and key PECS & SCG partners to address affordability and access pain points and develop prioritized solutions targeting patient and patient care team key stakeholder

• Drive high-quality on-time deliverables by setting clear direction making timely decisions and enabling scalable execution through effective delegation

• Model and reinforce a positive accountable team culture by collaborating in a respectful J&J Direct manner being consistently present engaged in constructive discussion and coaching of other with clarity professionalism and follow-through

• Partner with Access Services to manage patient cost support programs and withMe offering Lead patient experience strategy to create a competitive advantage for brand

• Develop and oversee execution of patient education strategy including media and digital strategy asset creation (branded and unbranded)

• Lead development of integrated and multi-channel DTP/DTC campaign as indications expand

• Manage consumer/patient agency of record and other specialty agencies

• Partner with Advocacy team to implement advocacy strategy and integrate across HCP (including APPs) and Payer maximize value of those partnerships and ensure optimization for accounts

• Partner with PR/Communications team on external communications initiatives and signature campaigns related to patients

• Manage Patient Experience budget including team budget management

• Oversee tactical execution of direct reports; Provide coaching development and day-to-day management of direct report.

• This individual must demonstrate strong leadership presence through influencing without authority with high-level management detailed orientation and excellent strategic thinking. This position requires extensive interactions with multiple stakeholders.

Qualifications:

• A minimum of a Bachelors degree is required. Postgraduate qualification PhD MBA or other graduate degree is preferred.

• A minimum of 8 years of business experience with a minimum of 5 years demonstrated in-line marketing sales or sales management/training experience executing marketing strategy is required.

• People Leadership Experience Required: formally manage coach and develop direct reports

• A demonstrated ability to partner and work with multiple agencies/vendors manage budgets and projects cross-functionally and with cross-company teams of high-level managers and executives is required.

• A demonstrated ability to manage multiple demands and priorities on time lead teams gain alignment and driving decision making is required.

• Prior experience in patient/consumer/APP marketing and oncology is preferred.

• Experience and/or deep understanding of PECS withME patient support framework as well as patient advocacy groups is preferred

• Strong verbal written and executive communication skills are required along with demonstrated presentation skills.

• Senior brand responsibility people management product launch and a solid understanding of pharmaceutical development is preferred.

• This position is in Horsham PA and requires up to 25% travel.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation external applicants please contact us via internal employees contact AskGS to be directed to your accommodation resource.

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