Marketing Manager

Job Title: Generalist Marketing Manager

Industry: D2C Fashion Jewellery Lifestyle
Location:
Experience: 2–4 Years

Role Overview

We are looking for a Generalist marketing manager to lead end-to-end content operations across organic and performance channels. This role is responsible for ensuring the content engine runs independently with clear inputs (briefs) and actionable outputs (learnings).

You will act as the bridge between brand content and growth ensuring everything aligns with the brand voice while delivering measurable impact.

Key Responsibilities

Content & Planning

• Own and manage the master content calendar across:

  • Organic social

  • Paid performance channels

• Ensure consistent weekly output across all content buckets

Briefing & Execution

• Create clear brand-aligned creative briefs for:

  • Content PODs (shoots designers in-house talent)

  • Growth PODs (performance designer social media team)

• Define:

  • Content direction

  • Deployment priorities

  • Optimisation strategies

Shoot & Production Management

• Coordinate shoot days including:

  • Logistics

  • Shot lists

  • Talent and props

• Work closely with internal teams and freelance producers to ensure smooth execution

UGC & Creator Management

• Build and manage a nano creator & UGC network:

  • Identify relevant creators

  • Brief and guide content creation

  • Review and approve deliverables

  • Oversee publishing

Quality Control & Brand Ownership

• Review all content before publishing to ensure:

  • Alignment with brand guidelines

  • Consistency in tone and messaging

• Act as the day-to-day guardian of the brand voice across all channels

Performance Tracking & Insights

• Track and analyse performance across:

  • Organic content

  • Paid campaigns

• Deliver:

  • Weekly reports

  • Monthly insights and learnings

• Identify gaps opportunities and new content directions proactively

Required Skills & Experience

• 2–4 years of experience in a D2C consumer brand (preferred)

• Strong written communication skills:

  • Ability to write in brand voice

  • Ability to brief teams effectively

• Basic understanding of Meta performance marketing:

  • Knows what drives engagement and conversions

• Strong project management skills:

  • Handles multiple workstreams

  • Performs well under deadlines

• Deep interest in:

  • Indian D2C ecosystem

  • Consumer behaviour

  • Content trends

• Background in fashion lifestyle or jewellery brands preferred

• Mindset:

  • Operator-first (execution-focused)

  • Proactive problem solver

  • Detail-oriented with strong ownership

What This Role Is Not

• Not just a Social Media Manager

• Not purely a Performance Marketer

• Not only a Project Coordinator

It is a hybrid role combining all three driven by strong brand understanding and execution capability.

Ideal Candidate Profile

A young brand manager who thinks like a creative and executes like an operator.

Key Performance Indicators (KPIs)

• Content calendar adherence and consistency

• Organic reach and engagement growth (month-on-month)

• Quality of creative briefs (measured by reduced revisions)

• Nano creator network output (active creators & content volume)

• Cross-team alignment (organic and paid content consistency)

Required Skills:

Proactive Rails Coo Cro Marketing Written Communication Curiosity Logistics Ned Visio Founder Trends Project Management