Marketing Automation Specialist
Share
Job Location:
Monthly Salary:
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
The Role
An exciting opportunity exists for a Marketing Automation Specialist to join the marketing team.
Were looking for a talented and enthusiastic individual with handson experience in Microsoft Customer Insights suite (formerly Dynamics 365 Marketing) or a similar Marketing Automation Platform to help elevate our member engagement.
Reporting to the Marketing Manager Member Engagement and Digital you will assist in the development optimisation and performance of automated journeys that deliver personalised data-driven member experiences.
As the Marketing Automation Specialist you will work with the wider Marketing team and other parts of the business to build robust marketing automation strategies enhance customer segmentation and drive continuous improvements across our CRM and marketing technology stack.
In the role you will:
- Design build and optimise multichannel member journeys using Microsoft Customer Insights Journeys and Data
- Develop and maintain dynamic segmentation lead scoring and personalisation frameworks
- Create automated workflows to support lifecycle marketing onboarding retention and engagement
- Deliver on lead pipeline and revenue metrics by developing and implementing marketing campaigns to build brand awareness and generate leads and enquiries
- Collaborate with Marketing and Customer Experience teams to understand business needs and translate them into automation solutions
- Ensure data accuracy and compliance with privacy requirements
- Monitor campaign and journey performance; provide actionable insights and reporting
- Support the ongoing evolution of our CRM/marketing automation roadmap
- Maintain documentation templates and best practices for marketing automation processes
Qualifications :
You will bring experience with Microsoft Customer Insights Journeys (or a similar platform) and a strong understanding of marketing automation member journey mapping and digital engagement. You are confident working with CRM data segmentation and analytics and can build complex logic-driven workflows. Strong attention to detail the ability to manage multiple priorities and excellent communication and stakeholder engagement skills are essential.
Key skills and experience:
- Microsoft Customer Insights Journeys (or similar)
- CRM data modelling segmentation and analytics
- Building automated journeys with triggers and conditional logic
- Strong organisational and stakeholder engagement skills
- Experience with Dynamics 365 CRM and content creation (desirable)
- Membership-based environments and project tools such as JIRA (preferred)
- Relevant Microsoft certifications and experience marketing through intermediaries (advantageous)
Additional Information :
See yourself in our team
You will be joining a Marketing team that is on a pathway of investment and growth. Our goal is an enduring brand that is loved by our customers and communities. You will be encouraged to be curious and work in an environment where you feel supported and have clear responsibilities and accountabilities. Working with us you will get a sense and feel for a team that is yearning for data and insights which will ensure better fact-based marketing recommendations and an increased understanding of our customers wants and needs. And you will have fun along the way!
Additional information
Why work for Beyond Bank
We welcome candidates that reflect the diversity of the communities in which we operate. We actively encourage Aboriginal and Torres Strait Islander peoples people living with disability LGBTQIA as well as culturally diverse community members to apply for our roles.
Beyond Bank is committed to creating an accessible recruitment process and employment experience. If you identify as a person living with disability and require adjustments to our online application recruitment selection and/or assessment process or modifications for accessibility to our locations please contact us at
And theres even more benefits:
- Additional 3 paid work-life balance days
- Paid community volunteer days to support many community charities across Australia*
- Access to employee discounts health and wellbeing initiatives employee and family assistance plus more
- A flexible and diverse working environment
- Career development opportunities training and coaching
By joining Beyond Bank you will have the opportunity to work alongside talented professionals who will support and encourage you to achieve your full potential. If you are passionate about people and want to make a difference we would love to hear from you.
What does our recruitment process look like
The process can include a phone screen video interview virtual or face-to-face interview psychometric testing and all relevant background checking. Some positions may require undergoing 4 weeks of mandatory full training.
Apply Now!
To find out more about Beyond Bank visit or for more information contact
Ad closes 10/04/2026
As a certified B Corp we are using our business as a force for good.
By applying for this opportunity you are providing consent for Beyond Bank Australia to conduct all pre-employment screening checks (APRA ASIC Bankruptcy National Criminal History Check VEVO Adverse Media Check and Reference Checks) at the expense of Beyond Bank Australia.
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
Be part of Beyond Bank a bank that is for and with you.We are one of Australia's largest, 100% customer-owned mutual banks with a credit union heritage. With over 300,000 customers and over 40 branches across five states, we are working hard to be the best relationship bank for custom ... View more
