Growth Marketing Lead, North America (12 Month Fixed Term Contract)

Join the team redefining how the world experiences design.

Hey gday mabuhay kia ora 你好 hallo vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and youre probably keen to find out whats on offer so well get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane Perth and Adelaide. But you have choice in where and how you work we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

What youd be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think thats all part of the fun. So this will give you the flavour of the type of things youll be working on when you start but this will likely evolve.

At the moment this role is focused on:

• Owning and optimising paid marketing programs across search social and display to drive quality user acquisition across the North American market
• Designing and running growth experiments across the funnel from awareness through to conversion using data to figure out what works and then scaling it fast
• Partnering with Product Creative and Data teams to build campaigns that drive high-value SMB trials and Canva Business growth
• Analysing channel performance and translating insights into clear actions that improve efficiency and ROI
• Contributing to the North America growth marketing roadmap and bringing a clear point of view on where the biggest opportunities sit
• Owning end-to-end execution of paid marketing programs across search social and display from briefing creative through to optimisation with a focus on acquiring high-value SMB users and driving quality Canva Business trials in the North American market
• Building and running a structured experimentation program across the funnel: writing hypotheses designing tests reading results and knowing when to scale something and when to kill it
• Digging into performance data across channels to identify whats working where efficiency is slipping and what changes will move the needle then making those changes rather than waiting to be asked
• Working closely with the Performance Marketing Creative and Data teams to develop campaigns that are both strategically sharp and operationally tight from audience targeting through to landing page experience
• Partnering with the Canva Business product team to stay close to the North American user and ensure your campaigns reflect what actually resonates with SMBs in that market
• Managing budget allocation across channels and making smart trade-offs between reach efficiency and growth tracking spend against targets and flagging risks early

Youre probably a match if

• You have solid hands-on experience running performance and growth marketing programs across paid channels with a track record of improving efficiency and driving measurable results preferably in a SaaS environment
• Youre genuinely data-driven comfortable in a spreadsheet at home in a dashboard and confident turning numbers into decisions
• You know how to juggle multiple campaigns and priorities at once without losing sight of what actually matters
• You collaborate well with global teams and can work effectively across time zones without missing a beat
• You bring a test-and-learn mindset and arent precious about your ideas you just want to find what works

About the team

As a Growth Strategist for North America you drive business impact by owning the strategy execution and optimisation of regional growth levers with a focus on paid digital channels.

Combining analytical rigour growth expertise customer insight regional knowledge and a creative mindset you drive scaled user and revenue growth by identifying validating and scaling big bets to step-change regional growth in target Category Entry Points (CEPs).

As part of the North America Growth Team you will work deeply across Canvas Free Pro Business Education and Print SKUs. Partnering closely with Creative Strategists and Directors NAMER Marketing Growth Brand Product Marketing and Data you will run high-velocity experiments shape breakthrough campaigns and scale growth plays into long-term strategic bets that drive Canvas success in the US Canada and Australia.

Other stuff to know

We make hiring decisions based on your experience skills and passion as well as how you can enhance Canva and our culture. When you apply please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you dont feel like your skills quite match whats listed above - we still want to hear from you!

Please note that interviews are conducted virtually.

Remote Work :

No

Employment Type :

Full-time