Program Manager – Behavior Change and Public Health Communications
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Job Location:
Boston, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About Us:
Blueprint Creative Group is expanding our Massachusetts team to deliver statewide health equity and safety initiatives across the state. We are looking for a mission driven Program Manager who lives and breathes social marketing behavior science and multicultural engagement. You will own end-to-end delivery of omnichannel campaigns that move audiences from vaccine hesitant parents to distracted drivers from awareness to action.
Position Overview:
Blueprint seeks a senior Marketing Communications Manager to oversee and run statewide education and awareness programs. This role combines account management communications stakeholder engagement school-based programming and event operations. Youll own day-to-day delivery from strategy to execution for statewide digital and earned media campaigns (health transit tourism).
We offer remote with hybrid/in-office flexibility.
What Youll Do
Lead 360 public health programsfrom research strategy creative media events and analytics and ensuring every milestone budget line and KPI is met.
Translate behavior theory into practiceand apply social norms and behavior change frameworks to campaign messaging segmentation and channel mix.
Manage integrated teams of strategists creatives media buyers web developers and community outreach specialists.
Partner with stakeholders across state agencies municipal health departments community-based organizations and faith-based coalitions to co-create culturally fluent interventions.
Own data & evaluation. Design baseline surveys set KPIs and deliver dashboards that track reach engagement and behavior outcomes such as seat belt use or vaccination uptake.
What You Bring
7 years managing large public health or safety campaigns for government community organizations or agency clients.
Demonstrated success reducing risk behaviors or improving health outcomes.
Deep knowledge of behavior change models health equity frameworks and Plain-Language principles.
Education: Masters in Public Health (MPH) Behavioral Science Health Communication or equivalent experience.
Soft skills: persuasive presenter consensus builder flawless project manager (PMP CAPM or Scrum certification a plus).
Languages: Spanish Portuguese or another prevalent Massachusetts language highly valued.
Required Experience:
Senior Manager
Key Skills
About Company
Blueprint currently provides public affairs support to the Army. We also manage a behavior change marketing and advertising for Nashville Department of Transportation among other clients.
